Diana Onu

Founder, Managing Director @The Brand Clinic

C-level ExecutiveConsultingMarketingCEOAdvisorCMO

Diana Onu is a groundbreaking entrepreneur and the founder and managing director of The Brand Clinic, a company focused on providing comprehensive branding solutions. With an extensive background in marketing and branding, Diana has grown The Brand Clinic into a respected firm known for its innovative and customized approach to building powerful brand identities. She is deeply committed to helping businesses of all sizes maximize their potential through effective branding strategies. Diana's visionary leadership, combined with her deep understanding of the complex dynamics of the branding landscape, continues to drive The Brand Clinic's success in the competitive business world. Through her company, Diana has made a significant impact on the brands of countless businesses, helping them achieve growth, recognition, and success.

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Network Power2000+ people

Roles

💰100%

Investor & VC

🔥100%

Startup Founder

👍100%

Sales & BizDev

Geos

🇦🇺50%

Australia

🇷🇺50%

Russia

Work Background

The Brand Clinic UAEFounder & Managing Director

Feb. 2022Dubai, United Arab Emirates · HybridUAE based Branding & Marketing Agency providing creative solutions to entities in fashion, hospitality, beauty, fitness and corporate.  Responsible for providing vision, strategic leadership and direction to the agency’s staff and overall operations.  Oversee creative projects, managing client relationships, driving business development, and ensuring the delivery of high-quality branding solutions.  Cultivate and maintain strong client relationships, understand their requirements, and provide strategic insights relevant to their product/service offering and market fit.  Provide creative direction and guidance to the team, fostering a creative and free-thinking environment that encourages innovative thinking and forward design.  Recruitment and team management of 4 graphic and multimedia designers.  Managing the finances, including budgeting, forecasting and cost control to maintain profitability and sustainable growth.  Client base highlights: The Galleria AD, Yas Mall, Rochas Paris, Hueb Jewelry, Taffi, Gitano, Wagamama, Jean Georges.  www.thebrandclinic.me

Reset FitnessChief Executive Officer

Oct. 2018 - Jan. 2022Dubai, United Arab EmiratesUAE group-based and technology integrated functional fitness system, using digital solutions and TV led workouts to train customers in a physical location.  Responsible for the C-Level functions of Reset Fitness in a start-up environment  Developed the brand identity: corporate identity, branding guidelines, visual identity, corporate collateral, marketing collateral and interior concept design.  Primarily responsible for the development of all tech infrastructure from concept, wireframing, UX/UI of platforms: backend dashboard, TV IOS app, trainer app, music app, customer booking app and website.  Conceptualized workout program structure, functionality, flow, equipment design and layout, unique workout program structure based on various disciplines.  Responsible for creating a franchise business model; business plan development, financial projections, P&L simulations, costing strategies: monthly expenditures and cost saving measures, set pricing and managed set budgets pre and post opening.  Recruited, hired, trained and managed staff of 16 in various roles at HQ operations and retail operations.  Set Job descriptions, yearly KPI’s, future staff planning needs, payroll and annual raises proposals.  Involved in legal entity formation, vendor contract reviews, employment and HR policies.  Marketing strategy development per channel, budget allocation, assets development, set KPI’s and measure ROI, Public relations, and Influencer marketing.  Key player in developing the digital marketing assets to include social media strategy, templates, paid media, e-fliers, video content, brand/advertising campaign.  Primarily responsible for the retail operations launch in 2021 to include contractor sourcing, management, fit out and overall retail operations to include staff management, sales, maximize profit and achieve set targets.

Brandinc. - Marketing SolutionsHead Of Marketing

Oct. 2013 - May. 2018Dubai, United Arab EmiratesAgency specializing in branding and identity, art direction and integrated marketing strategy in the sectors of luxury, fashion, retail, hospitality and corporate.  Directed and executed the positioning, branding/rebranding and development of new or existing businesses.  Developed 360 integrated marketing strategies across all communication channels, conducted discovery Q&A sessions and developed new strategic concept plans to initiate launch or re-launch of business.  Art & creative direction, concepts development and production of digital and offline campaigns.  Event concept creation and design, implementation, managing budgets within stipulated and agreed budget, planning per category, vendor management, guest list and full event logistics management.  Developed strategic PR campaigns, press events and launches and engaged in influential marketing and achieved the maximum exposure within a specified budget.  Dynamic social media strategy, content development and full end to end management, posting, copy, content creation, campaigns and report generation to measure ROI.  Managed and oversaw a creative team of 12 people.  Keynote speaker at The Retail Design Expo 2016, Olympia London, UK.  Client base highlights: Address Hotels, Emaar, ENBD, Rolls Royce

Al Tayer GroupSenior Brand Manager

Aug. 2012 - Oct. 2013DubaiDistributor of perfumes across the UAE - Mont Blanc, Van Cleef & Arpels, Jimmy Choo, John Varvatos, Juicy Couture – Annual Turnover $5.5 million  Responsible for commercial activities for retail and wholesale business: budget proposal & management, implementing strategies and analysis for sell-in/retail sell-out, forecasting, purchasing & planning, P&L management, brand performance analysis, reporting, financial transactions  Regular interaction to build of partnerships with retail outlets: Harvey Nichols, Bloomingdales, Areej, Paris Gallery, Sephora, Faces, Debenhams, Galleries Lafayette  Marketing activities: A&P management, animation negotiations and implementation, devising creative strategies and design, PR, promotional activities  Responsible for hiring, supervising, coaching, motivating, appraising and training sales force across UAE: 3 supervisors, 18 promoter  Insuring the brand guidelines and integrity are maintained across all channels  Key Achievements  98% of 2012-2013 Budget  Increased retail sell-in by 104% vs 2011  Increased staff sell-out by 38%

Chalhoub GroupRegional Brand Manager

Mar. 2011 - Aug. 2012DubaiAgent representing European Luxury Brands in GCC Region: Nina Ricci, Paule Ka (Paris) and Repetto (Paris) – Price Range: $300 - $15,000 retail  Marketing and commercial activities: brand and sale strategies, buying and budgets, reporting, performance analysis, financial management – portfolio $3.2 million  Sought and developed commercial opportunities in region in accordance to BP and expanded regional distribution for both wholesale and retail channels  Monthly regional sales reports – qualitative and quantitative and recommendations on product development  Performed P&L analysis to understand retail performance of 3 monobrands, 4 SIS and multibrand soft corners, projected feasibility of store openings and project/negotiates business plans  Conception, implementation , negotiation and management of marketing budgets and plans: media planning & buying, contributions, media insertions, PR initiatives, sponsorship opportunities, promo activities  Key Achievements  Successfully negotiated 2 monobrand openings and 4 SIS developments for 2012  Surpassed seasonal sales targets for all brands by 5% - 15%  Conceptualized, organized and successfully executed 3 in-store and off-site events for 50 – 500 attendees – Repetto for Harper’s Bazaar World of Fashion

Triluxe Distributor IncNational Sales & Marketing Manager

Sep. 2006 - Dec. 2008Toronto, Canada AreaImporter and Distributor of European contemporary brands: J.Lindeberg (Sweden), Sand (Denmark), Pringle of Scotland 1815 (UK), Ganesh (Italy) – Price Range $300 - $2500 retail  Successfully launched two international brands SAND and Pringle of Scotland 1815 in Canada  Key player in the instatement and growth of a women’s wear division – over 100 accounts nationally  Responsible for all marketing expenditure: set prices and markups, managed budgets, set sales  targets, set sales strategies and price objectives, negotiated sales and terms  Managed all logistics - AR/AP, shipping and receiving, distribution, financial transactions  Organized training programs, performance appraisals and strategized in-store tools to drive sales  Planned, developed and organized events: tradeshows, store openings, fashion shows  Conceptualized and implemented yearly marketing planning and creative: print advertising, PR  messaging, in-house POP, online marketing, direct mail catalog, email marketing, newsletters  Key Achievements  Grew sales from $0 - $1.2million within 1 year  Negotiated and followed up on opening first monobrand for SAND in North America: layout design, merchandising and product buys

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