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Work Background
Coala Health TechSr. Growth Marketing Analyst
Jun. 2023Rio de Janeiro, Brasil• Growth Marketing Strategies: Developed and implemented growth marketing strategies, including paid media, SEO, inbound/outbound marketing, and CRM.
• Lead Acquisition Journey: Led the lead acquisition strategy through online events, reducing cost per lead by over 95% and increasing conversion rates by 8%.
• SEO Strategy: Developed an SEO strategy resulting in a 128% increase in organic traffic.
• Marketing Automation: Automated marketing operation and data processes, saving significant time and generating valuable insights for the team, leading to data-based decisions.
Grupo SOMASr. Marketing Specialist | Paid Media
Feb. 2023 - May. 2023Rio de Janeiro, Brazil• Market Introduction: Introduced the Brazilian brand FARM Rio to U.S. and European markets, managing comprehensive full-funnel strategies to build brand awareness, share of voice, share of search, and consideration.
• Channel Management: Managed planning and operation of key channels, achieving campaign profitability and targets for revenue, sessions, and impressions.
• Significant Projects: Played a key role in launching the FARM Rio collection at "Rinascente", Milan, Italy, which increased international brand recognition by 40% and boosted sales by 30% in Europe.
americanas s.a.Sr. Growth Analyst | Paid Media
Nov. 2021 - Feb. 2023Rio de Janeiro, Brasil• Paid Media Strategy: Developed and optimized paid media strategies, managing budgets and collaborating with cross-functional teams in SEO, branding, inbound, and partnerships.
• Performance Improvement: Achieved a 20% higher ROAS and a 60% reduction in CPA, improving user activation time.
• Reporting and Insights: Created comprehensive performance reports providing valuable insights and actionable recommendations.
Domino's Pizza BrasilSenior Marketing Analyst - Performance Marketing
Dec. 2020 - Oct. 2021Rio de Janeiro• Media Strategy: Integrated national sales needs with digital media opportunities, focusing on media efficiency, data analysis, and reporting to drive smart investments.
• Campaign Success: Planned and executed campaigns for new channels, achieving over 80% growth in ROAS.
• Strategic Impact: Leveraged expertise in digital media and strategic thinking to maximize impact and achieve business goals.
GlobalstarDigital Marketing Coordinator
Jan. 2018 - Dec. 2020Rio de Janeiro Area, Brazil• Performance Campaigns: Strategized and executed Ads campaigns, delivering a 350% increase in online revenue.
• Social Media Strategy: Managed social media content strategy, resulting in audience growth and higher retention rates.
• UX and Sales Improvement: Optimized payment methods for the Brazilian market, improving UX and sales results through user behavior analysis.
• Team Leadership: Led the hiring and training of marketing interns, nurturing talent that positively impacted organizational growth.
GlobalstarMarketing Analyst
Oct. 2015 - Dec. 2017Rio de Janeiro Area, Brazil• Content and Social Media: Managed content production and social media for SPOT and Globalstar, collaborating with B2B partners and athlete ambassadors.
• Online Campaigns: Planned and executed online advertising campaigns, contributing to strategy development and conversion measurement.
• Email Marketing: Developed and managed email marketing strategies, supporting sales teams with digital content.
GlobalstarJr. Marketing Analyst
Aug. 2014 - Sep. 2015Rio de Janeiro• Promotional Campaigns: Supported the development of promotional campaigns and identified new partnership opportunities.
• Digital Marketing: Managed social media accounts and digital marketing campaigns, including Google Ads and Facebook Ads to drive brand awareness and e-commerce sales.
• Material Production: Produced digital and print materials for sales and marketing purposes, contributing to overall campaign success.
GlobalstarMarketing Intern
Aug. 2012 - Aug. 2014Rio de Janeiro
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