MSTYChief Product Officer
Sep. 2014 - Jan. 2016London- Hired the team from scratch across iOS, Android, backend & design.
- Interaction (UX) and product design based on high level concept.
- KPIs and roadmap owner, maintaining team focus and promoting autonomy.
- Weekly sprint plans for/with the development team.
- Regular touch points with users via support/feedback emails & in-app team channel.
- Regular 1 on 1s with each member of the product/development team.
- Planned and managed BI/analytics, ensuring key business questions were able to be answered.
- Rolled MSTY out globally, designed and managed the process around app localisation and its associated challenges.
- Lead email marketing efforts to educate and re-engage users.
- Optimised and monitored storefronts (ASO): app name, keywords, description & screenshots.