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Google Fiber WebpassUX, Digital Product & Marketing Design
Feb. 2020 - Oct. 2022Worked with lead stakeholders to plan, design and implement the initial vision & ux designs that led to a larger design overhaul of Google Fiber's signup and checkout process; Increased customer signups while leading the checkout redesign efforts across multiple projects following the initial launch Supported both the brand & digital marketing teams with a larger ongoing rebrand efforts + evolution with webpage audits & design updates to the existing B2C webpage templates + the overall website’s UI design to align with both the brand redesign as well as any featured website releases and marketing campaigns.
Stumpy's Hatchet HousePrincipal Web/UX Designer | Consultant: DevOps, Digital Strategy & Marketing
Jun. 2017 - Apr. 2018Supervised all interactive and creative DesignOps & Frontend DevOps for the platform migration & website expansion of Stumpy's Hatchet House legacy website - Built and designed customized Wordpress website incorporating muti-market site features for future location openings and future-casting their anticipated franshise growth - established a flexible, simple design system & style guide to inform and onboard new & existing franchise owners & employees to ensure brand equity and maintain design consistency across localized site pages; - Worked closely with owners to develop an enterprise-level GTM strategy for website launches and promotional campaigns across all digital channels;
Charter CommunicationsInteractive Creative Lead
Jan. 2017 - May. 2017Greater New York City AreaOwned the interactive vision and QA development for the creative, UX and interactive designs and co-led a 15+ team of developers and web production/ front-end authors during the $65+ billion company acquisition merger between Time Warner Cable, Charter Communications, and BrightHouse Media throughout the website platform migration of the legacy Business E-Commerce site for Spectrum- https://business.spectrum.com/. • Authored consolidated data reports to expose opportunities that increased DevOp Efficiency.
• Quantified & prioritized KPI data sets to generate a recommended course-of-action for the effective resolve of high-impacting site performance KPI’s. - 40% elimination of redundant/unnecessary data download from API platform - 15 second increase (avg) in page load speeds - Decreased site accessibility contrast concerns by 85%
• Worked with the Development Director to create & deliver effective strategies that measured project scope, product timelines, & prioritized deliverables throughout the project duration.
• Curated a web style guide and design system for the AEM CMS to set the foundations for proper documentation and facilitate library growth of templated components.
Time Warner CableLead Interactive Art Director + Sr. UX Designer
Jan. 2014 - May. 2017Greater New York City AreaDirected the digital marketing, interactive and UX/CX designs, project initiatives and creative team for the legacy B2C e-commerce and product sites for Time Warner Cable's website. • Co-established the creative process & foundations that enabled the establishment & expansion of an internal design team. • Alongside the Lead FrontEnd Developer, we organized on-going site evaluations of the site performance, individual page performance & design component functionality in relation to the overall site architecture & design. These evaluations led to an enriched CMS library and a truncated global design system– which increased the overall devops efficiency for internal page building. • Led the design & UX efforts for the responsive conversion of the entire TWC site. -75% increase in My Account logins/self-support help -An initial 20% increase in mobile engagement -Received CableFaxies Award for Best Website Navigation under My Account & CableFaxies runner-up & honoree awards for the My Account site under: Best Overall Website Design, Website Design for Cable Distributors, & Best Website Redesign • Collaborated alongside product owners & project managers to implement the successful execution of a full website (aesthetic) redesign/ re-launch for both the residential site & product sites (My Account, ABF Buyflow & partial Digital Marketing for both ABF & EBF customers). • Restructured the taxonomy of top-tier landing pages & the support site to reduce click paths & simplify the navigation; included a content audit which help to enhance the site responsiveness by reducing the site's total page amount within the site architecture. - Awarded CableFaxies Awards for Best Website for a Cable Operator and Website Design (TWC.com) - Received CableFaxies runner-up & honoree awards for: Best Website Navigation (TWC.com); Best Responsive Navigation (both TWC.com & My Account); Website Redesign (TWC.com), and Best Website as a Distributor for the ABF Redesign
AudibleProduct Designer
Feb. 2013 - Dec. 2013- Designed various landing & product pages across Audible's B2C site (USA)
- Collaborated with international teams (London, France, Germany, & Australia) to organize and create design deliverables and templates for multi-channel marketing campaigns (digital & OOO & print) announcing their respective market launches
- Designed multi-channel digital assets for multiple campaigns targeting both new & exisitng customers, promotional offers, new collection announcements, and featured title releases - Created several digital audiobook covers for special release titles and collections
Ogilvy CommonHealth WorldwideArt Director/ Web Designer
Nov. 2012 - Feb. 2013- Lead the design efforts to reformat & redesign a Johnson & Johnson product/subgroup's website for responsiveness (QualitySolutions360)
- Oversaw and executed the end-to-end designs, digital assets, and handoff for QualitySolution360's intranet portal/webapp for practicing physicians and their clients
Recyclebank LLCWeb Designer
May. 2012 - Sep. 2012- Established vision for a nationwide campaign and contest and developed designs into a gamified experience for multiple customer tiers across 50 markets and multiple touchpoints - responsible for delivery and execution of several webpage designs and their launches for two micro-sites and their related promotional assets (digital banners, emails, OOTO) - Supported project planning efforts on building project roadmaps and go-to-market strategies
Direct TV; Toys 'R' Us; Macy's; People Ideas & Culture; Sarkissian MasonDigital Designer
Jun. 2010 - Apr. 2014contracted work experience for in-house design teams & design agencies as well as project-based contracts. clients & brands: Mohegan Sun, Good Neighbor Pharmacy; Comcast SportsNet Philadelphia, Hess, Target, FOX Sports, and Baeble Music
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