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NestléGlobal Social Media Manager
Apr. 2025Switzerland, VeveyGlobal Social Media Manager for Nestlé Nutrition SBU, leading the global social media strategy, governance, and content ecosystem across multiple brands and markets (including FamilyNes, NAN, Cerelac, Gerber, Nido, Materna, and Vital).
I own the end-to-end global social media framework: from strategy and guidelines to tooling, governance, and performance tracking — ensuring consistency, compliance, and social-first excellence across 650+ Nutrition social channels worldwide.
My role sits at the intersection of brand, media, content, legal, and digital transformation, working with global, zone, and market teams to scale best-in-class social media practices and future-proof Nutrition’s social ecosystem.
NestléDigital Marketing Manager Europe
May. 2021 - Apr. 2025Portugal, LisbonDrive creation, implementation, and execution of Brand Websites for Nestlé Nutrition Category for Europe. Current Project: Baby&Me Platform
- Lead Zone Europe Website template recommendation, working with multiple stakeholders to create relevant content, build innovative tools and grow data collection.
- Track performance and support the evolution of the websites in Reach, Acquisition, Engagement, Consideration & Conversion.
- New tools development and deployment, leading Innovation & Renovation for Zone Europe.
- Running competitor analysis, mapping content, tools and partnership opportunities.
- Main point of contact for Markets for all topics related to website, influencing them on how to enhance their website and how to optimize budget for biggest return.
Pernod RicardMarketing Executive EMEA
May. 2018 - May. 2021London, United KingdomAs the Marketing Executive & Digital Champion for the Travel Retail EMEA team, I was responsible for operating the full portfolio of Pernod Ricard brands in duty-free channels across Europe, the Middle East, and Africa Instore and Online.
The role consisted of creating, developing, and implementing a profitable long-term strategy for all global brands across key markets.
During my time in this role, I have launched over 120 innovations, organised +90 marketing activations across EMEA, ensured excellent L3F strategy in over 140 stores, optimised E-commerce content, coordinated Digital initiatives, and drove cross-functional end-to-end campaigns with a dynamic network of stakeholders. Skills acquired: Marketing Strategy, Trade Marketing, E-Commerce, Business Planning, Budgeting, Project Management, Agency Management, and Innovation launch.
FacebookClient Support Analyst
Apr. 2016 - Nov. 2017São Paulo e Região, Brasil- Customer Care:
Contributed to the Sales team when managing Top Account Clients from Latin America. Provided support for customers on Facebook's platforms: campaign creation, measurement, optimization and generating insights.
Skills acquired: Facebook tools (Business Manager and Ads Manager), Social Media Optimization (SMO), client management and soft skills. - Training:
Responsible for introduction training for Facebook and Instagram platforms to new team members.
Skills acquired: Planning and running training sessions.
Sergio K.Marketing Assistant
Mar. 2015 - Mar. 2016São Paulo Area, Brazil- Campaign Development (Online and In-Store)
Creation of campaigns and lookbooks for Spring/Summer and Autumn/Winter seasons. Concept development, campaign production, and online communication strategy & execution. Campaigns reproduced in all 30 stores and deployed to 150 retailers across Brazil. - E-Commerce: Build and launch an E-Commerce website resulting in +267% increase in sales during the first year.
Skills acquired: Campaign Development, Social Media Management, E-commerce, Google Ads, and Facebook Ads. Adobe package: Photoshop, Illustrator and InDesign. - Merchandising & Collaborations: Building relationships with cross-category brands to create capsule collections and tap into different consumer pools. Responsibilities included making sure that brand guidelines were met in both parties, project management and execution. Sergio K’s partnerships varied from AXE, Harley Davidson, Eleven Paris, Comme des Garçons, and others.
Skills acquired: Merchandising strategies, project management and influencing.
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