Pernod RicardMarketing Executive EMEA
May. 2018 - May. 2021London, United KingdomAs the Marketing Executive & Digital Champion for the Travel Retail EMEA team, I was responsible for operating the full portfolio of Pernod Ricard brands in duty-free channels across Europe, the Middle East, and Africa Instore and Online.
The role consisted of creating, developing, and implementing a profitable long-term strategy for all global brands across key markets.
During my time in this role, I have launched over 120 innovations, organised +90 marketing activations across EMEA, ensured excellent L3F strategy in over 140 stores, optimised E-commerce content, coordinated Digital initiatives, and drove cross-functional end-to-end campaigns with a dynamic network of stakeholders. Skills acquired: Marketing Strategy, Trade Marketing, E-Commerce, Business Planning, Budgeting, Project Management, Agency Management, and Innovation launch.