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Work Background
Curriculum AssociatesSr. Employer Brand Manager
Mar. 2024* Developed employer brand communication strategy and implementation for global corporate brand.
* Oversaw strategy and execution of corporate brand messaging, executive communications, thought leadership, and international media messaging.
* Led development and implementation of employee advocacy programs for domestic and international teams.
Curriculum AssociatesEmployer Brand Manager
Jun. 2022* Developed and maintains strong partnerships with key stakeholders to align on priorities.
* Develop and execute recruitment marketing and employer brand strategy. * Support employee communications and engagement plans across talent brand, acquisition, retention, and employee and candidate experience journeys.
* Manage external PR agency for media pitching and earned media.
Curriculum AssociatesSocial Communications Manager
Sep. 2021 - Jun. 2022* Enhanced internal advocacy social outreach program by building the engagement of platform and social sharing, increased adoption of platform by 120%
* Managed day-to-day social scheduling and strategy for eight accounts across brand + product focus
*Worked collaboratively with strategic, research, and product teams, along-side content marketing to execute innovative internal campaigns
* Increased employee adoption of internal brand advocacy channels by 25% and supported audience growth on corporate social channels by more than 10% month over month
* Drove LinkedIn audience growth by more than 60% YoY and increased engagement rate from 3% to more than 7% YoY
* Established strategic framework for corporate and employer branding
Studiothink (Cleveland, Ohio)Director of Content
Sep. 2018 - Aug. 2021Cleveland/Akron, Ohio AreaOversee content development, communications strategy, and brand identity for Studiothink clients and team members. Oversee Content department initiatives, workflow, and management of up to six full time and part-time staff members as well as a bench of freelancers. Coordinate with account services and creative services departments to create and execute integrated marketing strategies for clients in a variety of industries from healthcare to hospitality, manufacturing to nonprofits.
Fathom MarketingSocial Media Strategist
Nov. 2017 - May. 2018Cleveland/Akron, Ohio AreaManage the paid social strategy and execution of higher ed, healthcare and non profit clients. Manage the daily organic social media efforts and strategy of clients. Responsible for drafting social copy, proving art direction for graphics and/or images, daily posting and monitoring of social accounts and client interactions.
Cleveland Whiskey, LLCDirector Of Marketing And Public Relations
Dec. 2016 - Nov. 2017Cleveland/Akron, Ohio AreaOversee daily and ongoing projects as they pertain to branding, marketing and development of the Cleveland Whiskey brand. Manage investor relations of more than 900 individual investors, activating them as brand ambassadors. Oversee the work of a creative agency for brand positioning and development of sales and advertising collateral. Manage business donations and community relationships. Development and execution of e-commerce and retail operations and inventory.
Faiss Foley Warren Public Relations & Government AffairsPublic Relations & Social Media Account Manager
Jan. 2014 - Oct. 2016Las Vegas, NVManage daily social media for a variety of clients, contribute to the PR and social media strategies and execution for agency clients. Produce content for all social media channels, manage online brand identity and discourse for clients. Participate in live social media at events as needed for clients, design and execute social media plans for clients and client events. Draft press releases, pitch media on behalf of clients, stay abreast of local and national events as they pertain to each of the client accounts. Maintain appropriate communication with clients and community contacts. Participate in introductions and local tours for visiting media groups, write and edit website and newsletter for Downtown Las Vegas.
Anchorage PressEntertainment Editor
Jun. 2012 - Aug. 2013Anchorage, AlaskaWriting original copy for print and online editions, as well as social media outlets. Edit, copyedit and proofread 24-48 pages of content weekly for print, 3-5 blog articles for online publishing. Manage social media presence. Oversee 3-5 freelance writers, schedule content for published articles. Maintain community relationships with venue owners, bands, booking and promotions professionals.
Standing Together Against RapeDirect Service Advocate
May. 2010 - Aug. 2012Anchorage, AKProvide crisis intervention, advocacy and support for all victims of sexual violence and their families through one-on-one personal support sessions, crisis line coverage, medical and court accompaniment and group facilitation.
YWCAYouth Facilitator
Jan. 2010 - Aug. 2011Anchorage, AKPrepare and present Girls Circle curriculum to groups of elementary and middle school aged girls. Curriculum focused on healthy body image, relationships, self-esteem and problem solving skills. Met with girls once a week at their schools and led discussions, guided journaling, art projects and other activities. Responsible for reporting back to YWCA staff about how the groups went, progress made and any problems that arose during the 8 week curriculum.
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