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Work Background
RADIO TV AGENTS LLCFounder and President
Jan. 2021Joshua Tree, California, United StatesOver 40 years of experience as a radio broadcaster, station manager, and agency owner, focused on helping radio stations generate premium Local Radio Endorsement (LRE) revenue. I also help growth-minded Real Estate Agents attain market dominance. We help agents create a "Come List Me" relationship with buyers and sellers by leveraging the influence of respected radio and television personalities, along with creative that layers humor, empathy, and likeability into the agent's brand. Our services are fee based, meaning the agent isn't charged media commissions, and has the freedom to bill direct with our media partners.
Giant Rock MediaFounder and President
Jan. 2021Joshua Tree, California, United StatesFull-service Radio, TV, Digital ad agency serving local, regional, and global clients.
Radio And Television Experts, LLCVice President, Director of Sales
Oct. 2013 - Nov. 2020Specialized in Local Radio Endorsement strategies for North America’s top Real Estate Agents in more than 250 markets, on more than 500 stations across Canada and the US. Doubled the company's clients, staff, and revenue in three years. Instrumental in helping design, negotiate, and implement local endorsement deals with national celebrities Barbara Corcoran of Shark Tank, and Gary LeVox of Rascal Flatts.
El Dorado Broadcasters LLCMarket Manager
Sep. 2012 - Sep. 2013Yuma, AZMarket Manager of El Dorado Broadcasters' Yuma AZ cluster: 95.1 KTTI.FM, Star 100.9FM KQSR, and News Radio 560 KBLU.
Audacy, Inc.General Sales Manager
May. 2011 - Feb. 2012Las Vegas, Nevada AreaHired and trained staff of 10 full time account executives. Key Achievements
• Directed communication with business community and key clients re KXNT’s transition from AM-only to an AM/FM simulcast (100.5FM and 840AM).
• Expanded sales team from 6 to 10 full time sales staff, hiring and training with a view to increased focus on DIGITAL and new local/direct business development.
• Designed and implemented new NTR Political events, creating fresh NTR and Political revenue.
• Doubled revenues for 2012 “One-Day-Sale” budget from $230K to $500K.
Alpha Media USAMarket Manager
Jul. 2008 - Apr. 2011Mankato, Minnesota, United StatesMarket Manager (GM/GSM) of a cluster of four FM radio stations in a suburb of Minneapolis/St. Paul, MN - owned by Three Eagles Communications Inc (Lincoln, NE): KEEZ-FM (Z99); KRBI-FM (105.5 The River); KYSM-FM (Country 103.5); KQYK (Pure Rock 95.7 The Blaze). Led 25 full time and 3 part time staff, including 7 department heads. Regional Digital Manager. Designed and guided group-wide website deployment and online sales initiative for TEC’s 57 radio stations in 5 states, including group-wide digital training for sales force. Key Achievements
• Introduced robust revenue-generating a) radio-centric, and b) community-centric web presence and digital sales training for 57 stations in 5 states.
• Guided design upgrades for all station logos, street fleet, promotional merchandise etc
• Met or exceeded budget 12 months running in 2010.
Evanov CommunicationsRegional Account Manager
Jan. 2008 - Jun. 2008Toronto, CanadaSenior Account Manager
Hitch Radio, Inc.Advisor
Sep. 2007 - Dec. 2013Greater Los Angeles AreaHitch Radio is a large-scale solution for global terrestrial radio combining real-time search with the fun of synchronized social discovery. Hitch Radio aggregates content (by licensing more than 20,000 worldwide radio streams) and audiences across global radio with a unique, synchronous and compelling consumer product that allows users to search in real-time for what is playing on the radio worldwide, share content with friends in real-time on the Hitch Radio social platform, and even control their friends' listening experience in real-time, through a unique "Hitching" capability.
Wired WorldGeneral Manager / Sales Manager / Morning Show Host
Jan. 2006 - Jun. 2007Waterloo, CanadaCKWR-FM. General Manager/General Sales Manager/Host of Sturgeon in the Morning.
Rogers Communications Inc.Morning Talk Radio Host
Aug. 1998 - Oct. 2005Kitchener, Canada570 NEWS CKGL. Host of Sturgeon in the Morning. Responsible for leading AM Drive radio news team of 8 professionals by assessing and guiding relevance of daily topics to intelligent listeners; delegating assignments such as show prep, guest booking, writing of News & Information for on-air delivery and web content for daily 4-hour prime time News-Talk program. Conducted daily live interviews with a diverse range of individuals, from Prime Ministers to Academy Award winners to convicted felons, uncovering innermost thoughts, challenges, desires, and expertise – all with a view to providing listeners enlightened clarity and understanding. Monologue writer and orator. Master public speaker for countless internal, industry and community events and galas.
Talking Fish ProductionsOwner
Feb. 1990 - Apr. 2008Canada- Radio Station and Sales Management
- Business Management Consultant
- Media and Public Relations - Marketing and Communications
- Copywriting, Ad & Jingle Production
Rogers CommunicationsMorning Radio Host
Jan. 1990 - Dec. 1996Sudbury, CanadaQ-92 FM. Rock Radio Co-Host of Sturge & Mell in the Morning.
Bell MediaMorning Radio Host
Jan. 1989 - Dec. 1990London, Canada1290 AM CJBK. Talk/Music primetime morning radio co-host of Sturge & Heather (Hiscox).
StingrayMorning Radio Host
Mar. 1987 - Jun. 1989St John’s, Newfoundland and Labrador, CanadaCKIX-FM (KIX-FM) Host of Morning Drive show.
Rogers CommunicationsAfternoon Drive Radio Host
Jan. 1985 - Dec. 1987North Bay, Ontario, Canada600AM CFCH. Host of the Afternoon Drive Show.
Bell MediaMorning Radio Host
Jan. 1982 - Dec. 1985Midland, Canada; North Bay, Canada1230 AM CKMP. Talk/Music primetime morning radio host of Sturgeon in the Morning.
Bell MediaEvening Radio Host
Jan. 1981 - Dec. 1982Lindsay, Ontario, Canada910AM CKLY. Evening Announcer.
Pineland Music Inc.President
Jan. 1980 - Dec. 2007CanadaPineland Music is the music publishing company for songs written by Dave Sturgeon, Michael Peters, Richard Brunet and others. Influences: Eagles, Jackson Browne, Poco, America Hits include: - "Wild Oats" by Jim Matt, produced by multi-platinum, Grammy Award winner Pete Anderson (Dwight Yoakam, Sara Evans, Michelle Shocked, Blue Rodeo) - "Fragile" by Jim Matt, produced by Pete Anderson - "Time To Say Hello" by Dave Sturgeon, produced by Jack Richardson (Poco, Guess Who, Bob Seger, Badfinger) Artists, A&R, Producers looking for songs for upcoming projects, please email pinelandmusic@gmail.com .
Connelly CommunicationsAfternoon Drive Radio Host
Jan. 1976 - Dec. 1981New Liskeard, Ontario, Canada1230AM CJTT. Evening, Swing, Afternoon Drive Host
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