swb&rSr. Copywriter
Apr. 2006 - Feb. 2011Bethlehem, PAHighlights: Collaborated with my agency team to develop a multi-faceted advertising campaign for National Penn Bank’s Value Plus Checking account. The campaign helped National Penn reach their yearly “new account” goal in just 6 months. Responsibilities: Created award-winning ideas for microsites, websites, e-mail campaigns, print ads, broadcast, outdoor, direct mail, and collateral. Also served as a content manager for the agency website, and acted as the agency’s social media manager. • Clients: Mack Trucks, Crayola, Dewalt, Paslode, National Penn Bank, Hoover, 180s, Lehigh Valley Economic Development Corporation, GGB Bearing Technology, Garlock Sealing Technology, Orthovita, Sika Adhesives, and new business