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Work Background
imreCopy Supervisor
Apr. 2022New York, New York, United States
Ogilvy HealthSenior Copywriter
Aug. 2017 - Oct. 2019Greater New York City Area
McCann Torre Lazur/McCann Managed Markets | Senior CopywriterSr. Copywriter
Aug. 2012 - Aug. 2017Parsippany, NJHighlights: Worked with a team that helped Novartis convince 90% of the country’s health insurance plans to cover their heart failure drug, Entresto within just 1 year of the drug’s launch. I also helped create materials that enabled GSK to boost sales of their leading ACS drug, Brilinta by 44%. Responsibilities: Managed all copy needs and developed strategic messaging for brands in multiple therapeutic areas. Ensured all claims were backed up by real-world data. Other responsibilities included:
• Collaborated with programmers and developers to improve UX
• Researched and referenced scientific papers to support all claims made in my clients’ marketing materials
• Helped manage agency outreach and charitable giving programs at McCann Managed Markets
• Brands: XOLAIR, Entresto, Genentech BioOncology, Brilinta, Breo, Gamunex
FreelanceSr. Copywriter
Aug. 2011 - Aug. 2012Greater New York City AreaHighlights: As the social media manager for BORN STRONGER Sportswear I developed and led a campaign that increased website traffic by 25% and boosted brand awareness. I also helped Euro RSCG Strategy Farm pitch and win the multi-million dollar AT&T direct mail business. Additionally, I helped develop promotional materials for the Drug Trend conference—a $6 Million tradeshow held each year by Medco. Responsibilities: Wrote print ads, websites, annual reports, and direct mail campaigns. Also served as a social media manager for BORN STRONGER Sportswear. • Agencies: Heartbeat Digital, First Generation, Euro RSCG Strategy Farm, Lehigh Valley Mining & Navigation
• Clients: Zyrtec, Accredo, Express Scripts, Medco, AT&T, Discover Lehigh Valley, Blue Grillhouse,
BORN STRONGER Sportswear
ML Rogers AgencySr. Copywriter
Feb. 2011 - Aug. 2011New York, NYHighlights: Helped Checkers launch several new products through a fun and energetic TV campaign. I also developed the “Cha-Ching Menu” name for Checkers to help brand their low-priced products. Collaborated with producers and programmers to develop a digital campaign for Scotts to launch their Miracle-Gro Expand-N-Gro potting soil. Responsibilities: Created integrated marketing campaigns that included TV, web, print, and outdoor components. • Clients: Scotts, Miracle-Gro, Checkers, Moet Hennessy, and new business
swb&rSr. Copywriter
Apr. 2006 - Feb. 2011Bethlehem, PAHighlights: Collaborated with my agency team to develop a multi-faceted advertising campaign for National Penn Bank’s Value Plus Checking account. The campaign helped National Penn reach their yearly “new account” goal in just 6 months. Responsibilities: Created award-winning ideas for microsites, websites, e-mail campaigns, print ads, broadcast, outdoor, direct mail, and collateral. Also served as a content manager for the agency website, and acted as the agency’s social media manager. • Clients: Mack Trucks, Crayola, Dewalt, Paslode, National Penn Bank, Hoover, 180s, Lehigh Valley Economic Development Corporation, GGB Bearing Technology, Garlock Sealing Technology, Orthovita, Sika Adhesives, and new business
Various AgenciesCopywriter and Freelance Copywriter
Jan. 2000 - Jan. 2006Greater New York City AreaHighlights: Worked as a copywriter and freelance copywriter at several industry-leading agencies including Wunderman, The Sawtooth Group, The Sigma Group, R&J Group, and Traffix, Inc. Developed print, outdoor, and digital campaigns to help launch the St. Clare’s Hospital Katena Center for Mother & Child and iMatchup.com. Helped The Sawtooth Group win the Willow Stream Spa account and developed collateral materials for Willow Stream that are still in use today. • Clients: Sharp, Konica Minolta, AGFA, St. Clare’s Hospital, Bon Secours Charity Health System, iMatchup.com, Citibank, Coldwell Banker, McCormick, Futuro, Cingular, and new business
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