Danielle Perea - Founder | Digital Strategy & PR, Golden Hour Co. Digital Agency

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Network Power<100 people

Roles

🧨100%

Consulting

Geos

🇺🇸100%

United States

Work Background

The Golden Collective | Golden Hour Co. Digital AgencyFounder & CEO

Oct. 2021California, United StatesFemale-owned full service boutique marketing agency specializing in digital strategy, PR, and creative services that focuses on authentic brand positioning coupled with a data-driven approach to craft bespoke and holistic marketing strategies. Position your brand in golden light. Services include: Organic Social Strategy Paid Social Strategy Influencer Campaigns Google Ads Marketing Analytics OTT Campaigns Community Engagements SEO Content Calendars Website Strategy Email Marketing Campaigns Market & Trend Research Media Outreach Event Marketing Partnership Outreach Brand Development & Strategy Brand Positioning Reputation Management Press Releases Creative Direction Brand Identity & Development Content Creation Copywriting Photography Videography Graphic Design

LA BOHEME COLLECTIVECEO & Founder

Sep. 2021Las Vegas, Nevada, United StatesLA BOHEME COLLECTIVE has been 20 years in the making, a childhood dream to own a boutique and to share the things I love with everyone. LA BOHEME COLLECTIVE made its debut in September 2021. My roots are in digital strategy and casino marketing, co-founding a successful digital marketing agency (THE GOLDEN COLLECTIVE) servicing the Las Vegas hospitality and restaurant industry. But the passion project has always been LA BOHEME COLLECTIVE. This shop offers all the things I love: eco-friendly, ethically, and sustainably-sourced pieces that are affordable and accessible to everyone. I hope to build a community supporting small batch, ethical, and eco-friendly vendors and artisans. I'm eternally grateful to all of you for supporting my small woman-owned business. You all embody #LaBohemeLife.

Golden Entertainment, Inc.Corporate Marketing Analyst

Feb. 2021 - Feb. 2022Las Vegas, Nevada, United States- Responsible for creating methodologies and strategies for turning customer data into actionable information - Identify net revenue growth opportunities across multiple functional areas - Provide leadership and guidance within the department to fellow staff - Utilize statistical modeling software like Tableau to create/design predictive models to increase net revenue opportunities - Act as direct contributor to solution implementation discussions with business owners, particularly at the strategic operations level - Enhance business development meetings by providing a fair statistically-based assessment to the validity, reliability, and generalizability of conclusions made by leaders in the organization - Develop milestones and timelines while managing mid-to-large scale improvements - Project Management and development of campaign launches like SMS and the Enterprise App - Conduct market research into emerging trends within the industry

Golden Entertainment, Inc.Database Marketing Coordinator

Aug. 2019 - Feb. 2021Las Vegas, Nevada, United States- Assists with process of direct to consumer communications - Campaign production, monitoring and data validation. Maintains instructions for all DM processes. - Utilize the campaign management platform on a daily basis to set-up, schedule and deliver all direct targeted communications. - Frequently communicate with vendors and property to ensure all initiatives are on time - Validate all campaigns and special event documentation and outputs are configured correctly. - SQL coding & Unica processing. Create analyses and reports for each brand as requested. - Exhibit a proper attitude in effectively dealing with guests, management, team members, and outside contacts

Xpand RealtyMarketing & Social Media Consultant

Apr. 2019 - Aug. 2019Las Vegas, NV- Create content for social media and maintain content calendars. - Facebook & Instagram lead generation ad campaigns for individual agents & Xpand Realty. - Maintain all CRM platforms including Realvolve, Bomb Bomb, Home Junction, etc. - Any other tasks assigned.

Digital Strategy Consultant

Jun. 2018 - Jan. 2023Las Vegas, Nevada, United States- Digital Strategy (Social Media) - Organic Social Strategy - Content Conceptualization - Content Strategy and Execution - Paid Ad Strategy - Facebook and Instagram Ad execution and optimization to gain conversions - Influencer Campaign Management and Event Execution - Market and Trend Research - Post Analysis of Digital Ad Performance

Silverton CasinoMarketing & Social Media Coordinator

Jan. 2018 - Feb. 2019Las Vegas, NV- Create compelling content for social media and website - Copywriting and scheduling of social media posts - Influencer Marketing Strategies & Campaigns - Facebook Ads campaign creation and monitoring - Manage internal Creative Department - Responsible for internal communication of marketing events and promotions - Responsible for coordination/communication with ad agency - Coordinate printing, delivery and installation of all jobs with vendors and various publications - Drafts and prepares correspondence and reports as instructed - Customer interaction - Assist with property events and promotions - Blog writing

POP Fit ClothingHead of Social Media

Aug. 2017 - Dec. 2017Las Vegas, Nevada Area- Create on brand content that drives our Social Media followings. - Create and drive the Brand Culture on all platforms. - Maintain Social Media platforms and website visuals on brand and on trend. - Monitor all Social Media comments and messages for all brands. - Maintain Brand Ambassadors. Digital Marketing for all brands. - Influencer Marketing Strategies. - Events coordination and marketing of all POP Up Shops. - Graphic Design of all landing pages, websites and Social Media ads. - Assist in design process of certain products. Design media and print materials & products.

Stratosphere Las VegasSocial Media Coordinator

May. 2017 - Aug. 2017Las Vegas, Nevada - Generate quality SM content by shooting compelling photos and video clips around property - Attend and cover special events and promotions in the casino and elsewhere on property - Assist with proactive planning of SM calendar content in BaseCamp – ensuring that schedule is continuously built one month in advance - Encourage and engage operations teams to submit interesting, quality visual content from their respective areas for social media consideration - Employ quality control/brand standards and maintain the approved Stratosphere “voice” tonality and personality in generating verbal and visual content for SM - Act as a brand listening/monitoring service - Help maintain and organize the Social Media content library - Support property attractions and venues in SM Channels - Reports directly to Social Media Supervisor and Marketing Manager - Create goodwill and positive perception among our SM fans, followers and hotel guests - Maintain a friendly and professional demeanor towards guests and employees as Stratosphere’s SM ambassador

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