Daniel Costa

Scrum Master | Marketing Analyst @Private

BrazilEmail Marketing ManagerTutorDigital Ads Manager💸 Marketing✔️ ITCopywriterMarketing Analytics ManagerProfessor🧨 Consulting🧮 EducationProduct ManagerProject ManagerBusiness AnalystAssociate

Daniel Costa is a highly skilled professional with dual roles as a Scrum Master and Marketing Analyst. As a Scrum Master, he excels in managing and guiding teams in the Agile methodology, ensuring smooth project execution, and resolving any impediments that may hinder team progress. His expertise includes facilitating communication, enhancing team dynamics, and fostering a culture of continuous improvement. In his role as a Marketing Analyst, Daniel focuses on market research, data analysis, and strategic planning. He is adept at identifying market trends, analyzing competition, and understanding customer behavior, which aids in developing effective marketing strategies. His ability to blend technical knowledge with business acumen makes him a valuable asset in driving business growth and improving product development processes.

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Work Background

NTT DATA Europe & LatamSenior Scrum Master

Feb. 2024 - May. 2024Brasília e Região · RemoteResponsável pelas seguintes atividades: Gerente de Projetos da Equipe CMM (Spain/Japan/Brazil) Gerenciamento do time; Elaboração de reuniões e apresentação ao time; Facilitador da comunicação entre as partes envolvidas; Implementação e promoção da cultura ágil dentro da equipe; Auxiliar o time na resolução de conflitos e impedimentos, escalando questões quando necessário; Gerenciamento e negociação sobre os prazos, demandas a serem priorizada e cada fase do projeto; Gerenciamento e acompanhamento dos processos relacionados ao time internacional da NTT DATA; Aplicação efetiva do framework ágil, facilitando e conduzindo cerimônias e ações que promovam auto-organização e melhoria contínua; Elaboração e construção da ferramenta de billing CMM - Responsável pelos provedores de armazenamento em Cloud (AWS, Azure, CMP); Resolução de incidentes abertos referentes a aplicações suportadas pela equipe dentro do SLA desejado, trabalhando para sanar dúvidas entre o solicitante e a equipe; Acompanhamento cerimônias definidas nos frameworks ágeis ocorram e tenham o resultado esperado; Participar com a equipe em cerimônias da SAFe® e representá-los sempre que a presença da equipe não for necessária, por exemplo, no Scrum de Scrums; Conquistas: Aumento nas entregas de tarefas em mais de 70%. Otimização de Processos: Promover a cultura de alta performance e alinhamento das entregas com os objetivos estratégicos, otimizando processos e práticas de trabalho.

MTP Métodos e Tecnologia - BrasilSenior Scrum Master

Aug. 2023 - Dec. 2023Senior Scrum Master - Pricewaterhouse Coopers (US) - Lead the Mater team within Data Platform Services, utilizing SAFe, Scrum, and Kanban methodologies. - Lead the evolution of Workbench 2.0/2.1 product. - Coordinate cross-team collaboration across five units in a Scaled Agile environment.

NTT DATA Europe & LatamScrum Master

Nov. 2022 - Aug. 2023Brasília, Brazil · RemoteScrum Master - NFCOM Sirius - Vivo Telefonica (NOV/22 to FEB/23) Coordinated invoicing and billing operations team. - Led the developers' team, delivering innovative and high-quality solutions; - Responsible for implementing Scrum methodology in the NFCOM Sirius team; - Increased productivity by 30% in the last quarter, exceeding expectations and deadlines. Agile Master - Octane Team - Vivo Telefonica (FEB/23 to JUN/23) Coordinated the transition to the Octane billing system. Agile Master - coordination of the transition of the billing system (Octane); - Responsible for implementing the Scrum methodology in Vivo Octane teams; - Building and managing Octane Scrum teams (Billing, Library, and Back Office); - 80% increase in deliveries at the end of two sprints, with a quality index above 90%. Agile Master - Optimization Squads - TIM (JUN/23 to JUL/23) Supervised Quick Wins, Layer 1, and Layer 2 Squads. Agile Master - Supervising agile processes. - Responsible for supervision and relationship with squads, leadership, and stakeholders; - Increased the quality of deliveries by 85% after two sprints; - 70% decrease in the number of bugs and trouble issues after two sprints; - Responsible for the One Page of metrics and quality.

IBMScrum Master

Mar. 2022 - Nov. 2022Brasília, BrazilScrum Master of the PIX Mainframe and PIX Cloud teams at Banco do Brasil, coordinating the operation of the payment solution in various environments. - Facilitation of the Scrum rites (Planning, Daily, Review, Retrospective, Refinement, etc.); - Acting in partnership with the POs in managing and refining the Product Backlog; - Managed projects and tasks strictly adhering to defined agile methodologies and processes. - Acting in partnership with the POs and devs in the improvement of both the Definition of Ready and the Definition of Done; - Led both teams in completing multiple projects on time and within budget. - Establishment of an environment of continuous improvement and team empowerment by encouraging open and honest communication among team members and involving them in all decision-making and planning processes

Grupo ZagoScrum Master

Nov. 2021 - Jan. 2022Brasília, BrazilScrum Master at the Marketing Team of Grupo Zago. • Working alongside several private and public clients, helping them to solve their issues with marketing and agile methodologies. • Responsible for performing research and providing insights regarding the market, trends, competitors, potential and existing customers, marketing strategies, and current campaigns. • Responsible for management of all aspects and Scrum ceremonies related to the Marketing Business. • Increased organic traffic to website by 40% in 60 days. • Increased the number of leads by 60% in 60 days. • Enabled the Marketing team to become an Agile team increasing its throughput by 15% through the use of Scrum and Kanban.

NTSec | Network SecurityScrum Master

Feb. 2021 - Oct. 2021Brasília, Brazil• Ensured 3 project teams lived Agile values and principles and followed client-required processes and practices. • Managed 3 Agile Teams of Onboarding Process. • Increased Onboarding Success rate by 30% in six months. • Reduced Churn Rate by 70%. • Spearheaded 50+ Agile Ceremonies such as Sprint Planning, Daily Standups, Retrospectives, Story Refinement, and Release Planning. • Identified 10+ complex impediments and assisted 3 teams in identifying a path to deliver on their sprint commitments.

Eixo.DigitalCopywriter

Aug. 2020 - Jan. 2021Brasília, Brazil· Editing and proofreading work to ensure high editorial standards are met across all content outputs. · Collaborated with the creative and marketing areas to assess project needs and help with messaging. · Drive brand consistency across all company communications, including social media accounts and e-mail marketing.

ADVE - DigitalMarketing Coordinator

Sep. 2020 - Dec. 2020Brasília, Brazil· Analyzed sales funnels and customer intent. · Measured the performance of online and offline campaigns. · Reported on marketing KPIs like leads, conversion rates, website traffic, and social media engagement.

Voton BRScrum Master

Jul. 2020 - Sep. 2020Brasília, Brazil• Responsible for performing research and providing insights regarding the market, trends, competitors, potential and existing customers, marketing strategies, and current campaigns. • Responsible for management of all aspects and Scrum ceremonies related to the Marketing Business. • Strategic and Marketing Management, throughout agile frameworks (Scrum and Kanban). • Planning and developing strategic marketing campaigns. • Working along with the traffic team to increase the performance of marketing campaigns. • Proofreading of marketing texts and campaigns.

Clubecoat FitnessMarketing Coordinator

Mar. 2020 - May. 2020Brasília, Brazil· Managed inbound and outbound marketing campaigns. · Worked with the marketing team to improve presence in social media networks. · Produced data reporting/analysis, performance management, and culture initiatives.

Valóre Negócios ImobiliáriosScrum Master Project Manager

Oct. 2019 - Mar. 2020Brasília, Brazil• Administered all Agile/Scrum processes including sprint planning, daily scrums, sprint reviews, and sprint retrospectives, coached team members and clients on the Agile process. • Responsible for performing research and providing insights regarding the market, trends, competitors, potential and existing customers, marketing strategies, and current campaigns. • Responsible for management of all aspects and Scrum ceremonies related to the Marketing Business. • Strategic and Marketing Management, throughout agile frameworks (Scrum and Kanban). • Implemented Netimóveis Management System Framework. • Produced and developed marketing tools for real estate businesses. • Managed marketing team, increasing the number of clients by 35% in six months.

LV Consulting and Health BusinessScrum Master

Aug. 2019 - Oct. 2019Brasília, Brazil• Effectively managed cross-functional company initiatives. • Managed Contracts structure in order to reduce bureaucracy and increase agility. • Helped to empower and coach contract teams to success. • Reduced Churn rate by 40%. • Ensured 100% of Scrum activities were tracked, kept up-to-date, and reported

Consultoria 7Copywriter

Mar. 2019 - Aug. 2019Brasília, Brazil· Copywriting and proofreading for marketing campaigns developed by the agency. · Worked along with the traffic team to improve quality and content marketing for several clients. · Developed content solutions for e-mail marketing campaigns. · Strategic planned sales funnels for Matemática pra Passar Course, in Rio de Janeiro, increasing the number of enrollments by 200% in three months.

SBF Comércio de Alimentos LTDA. / Veredas Grill RestaurantCustomer Care and Supply Manager

Oct. 2015 - Sep. 2016Brasília, Brazil· Trained and managed the restaurant team to maximize performance and productivity. · Coordinated planned marketing initiatives to promote business development. · Managed supply process and budget.

Giacometti ComunicaçãoMarketing Coordinator

Apr. 2014 - Oct. 2014Brasília, Brazil· Managed strategic and marketing campaigns for Federal Deputy Sandro Avelar. · Coordinated pools and interviews within the Distrito Federal area. · Developed marketing campaign for Distrital Deputy Chico Leite.

FLAP Live MarketingCopywriter / Proofreader

Aug. 2013 - Mar. 2014Brasília, Brazil· Copywriting and proofreading for marketing campaigns developed by the agency. · Assisted the traffic team to obtain social media metrics. · Worked along with the traffic team to improve quality and content marketing for several clients.

Informe ComunicaçãoCopywriter / Proofreader

Jun. 2011 - Feb. 2012Brasília, Brazil· Copywriting and proofreading for marketing campaigns developed by the agency. · Assisted the traffic team to obtain social media metrics. · Worked along with the traffic team to improve quality and content marketing for several clients.