eleventh house studiosFounder / Product Engineer
Jan. 2025United States, PomonaFounded and lead the end-to-end creation of Arcana.app (in beta), a purpose-driven mobile product designed to bring tarot and astrology-based guidance into users’ daily lives. This role blends product strategy, UX design, and scalable engineering—allowing me to own the entire lifecycle from concept to deployment.
Ideation: Conduct market and user research to validate concepts, define feature sets, and ensure alignment with the app’s reflective, user-centered mission.
Design: Created wireframes and UI prototypes prioritizing accessibility, intuitive navigation, and a calming, low-cognitive-load interface.
Development: Built the app in React Native and Expo, integrating Firebase for authentication, secure storage, and cloud functions, plus OpenAI API for AI-driven readings.
Deployment: Shipped to the App Store with EAS Build, managing submission requirements, privacy policies, and compliance.
Maintenance: Implemented analytics, error tracking, and iterative updates informed by user feedback to improve retention and performance.
Strengthened expertise in full-cycle mobile development, growing into a product-minded engineer who balances technical execution with business and user goals.