David Arzumanian - Senior Product Analyst (Contract), Scentbird

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Work Background

ScentbirdProduct Data Analyst

Aug. 2023New York, United States

AvitoProduct Analyst

Sep. 2022 - Jul. 2023Moscow City, Russia- Developing a new feature for an assistant with a team, and conducting 15+ AB tests to optimize its performance. As a result, we achieved a 20% increase in the target revenue metric from the feature, boosting overall revenue growth - Developing analytics for a new user flow, which provided new metrics, data transparency, and precise estimations of research and AB tests. This enabled the team to make more informed decisions and improve the overall effectiveness of product development - Researching user flows and developing 10 new hypotheses, 4 of which resulted in successful AB tests with a significance level of 0.001. The other tests helped to identify key areas for improvement and inform future product development

SberMarketProduct Analyst

Oct. 2021 - Sep. 2022Moscow, RussiaAs a Product Analyst at SberMarket, I played a critical role in driving business growth and improving team performance through data-driven insights and experimentation. Some of my key accomplishments include: - Conducting impact analysis for new ideas, designing and executing AB-tests, and analyzing results, resulting in a significant increase in order conversion rates by 20%+. - Successfully managing and executing 20+ AB-tests, while also deprioritizing 5+ less impactful tests, leading to a total increase in GMV per user by 10%+. - Automating repetitive tasks and building data pipelines, visualizations, and dashboards for 5+ product teams using SQL and Python, enabling faster and more efficient decision-making. - Designing a comprehensive dashboard of team performance metrics that was used to identify problem areas, propose appropriate experiments, and evaluate resulting impacts on team performance. - Creating Metabase dashboards and reports to provide visibility into KPIs, customer conversions across app and web platforms, and other key performance metrics. Through these accomplishments, I developed a strong track record of driving data-informed decision-making, improving business outcomes, and collaborating effectively with cross-functional teams.

SkyLoveHead Of Product Development & Analysis

Jul. 2021 - Oct. 2021Moscow, Moscow City, RussiaAs a Product Analyst and Product Manager at SkyLove, I made a significant impact on the company's growth and success through data-driven insights and strategic decision-making. Some of my key accomplishments include: - Developing and launching new product features that increased conversions to paid subscriptions by 40%+, driving significant revenue growth. - Creating a comprehensive customer journey map (CJM) and implementing a data warehouse (DWH) to collect relevant customer events and data, enabling more informed decision-making. - Developing and implementing a monetization strategy for both the app and web platforms, based on the CJM, which helped to increase revenue streams and drive business growth. - Creating key dashboards for the CEO to track and analyze company performance, including customer acquisition, retention, and revenue metrics. - Developing a financial model and pitch deck from scratch to raise investments, successfully securing funding to support company growth and expansion. - Analyzing and processing over 150 reports, providing valuable insights and recommendations to the company through the combine/eliminate/modify framework. Through these accomplishments, I demonstrated my ability to drive strategic product development, analyze and interpret complex data, and communicate effectively with cross-functional teams.

Tinkoff BankAnalyst

Apr. 2020 - Jul. 2021Moscow, RussiaAs an Analyst at Tinkoff, I played a key role in driving business growth and improving risk management through data-driven insights and predictive modeling. Some of my key accomplishments include: - Developing a predictive logistic regression model for a new cash loan tariff, which accurately forecasted the interest to be repaid back to clients and resulted in a monthly difference of 10%+. - Forecasting and modifying interest received, resulting in a 9% decrease as forecasted on April - May 2020, which helped the company to manage risk more effectively. - Introducing an internal rating-based (IRB) reservation approach, which led to a decrease of required reserves by 10%+ as of August 2020, improving the company's overall financial performance. - Advancing the modification of default probability forecast, which resulted in higher prediction power of the model, enabling more accurate risk assessment and management. Through these accomplishments, I demonstrated my strong expertise in statistical modeling and risk management, as well as my ability to use data to drive business outcomes.

Key Group Startup AcceleratorInvestment Analyst

Dec. 2019 - Mar. 2020Moscow, Moscow City, RussiaAs an Investment Analyst at Key Group Startup Accelerator, I played a critical role in managing and growing a diverse portfolio of IT startups across various industries, including logistics, delivery, yacht, entertainment, car rental, taxi, and modeling. Some of my key accomplishments include: - Successfully closing funding rounds for 3 out of 7 projects, securing a total of $1.73 million in funding ($500k, $850k, $380k), which helped to fuel growth and accelerate business development. - Delivering strategic market analysis and benchmarking analysis for 7 different markets, providing valuable insights and recommendations to the startups on market opportunities and competitive positioning. - Preparing operational and financial models (P&L, DCF), capital budgeting (Venture Capital Method, calculation of IRR, CoC) for IT startups, which enabled more informed decision-making and helped to identify areas of growth and optimization. - Applying technical analysis to determine present and future financial performance of IT startups, including seasonality analysis, cohort analysis, and retention modeling, which helped to forecast and optimize business performance. - Preparing presentations for investors, effectively communicating startup strategies, market positioning, and financial performance to potential investors. Through these accomplishments, I demonstrated my ability to manage and grow a diverse portfolio of startups, conduct in-depth market and financial analysis, and effectively communicate with cross-functional teams and stakeholders.

MarsJunior Financial Analyst

Jan. 2019 - May. 2019Moscow, RussiaSuccessfully controlled Advertising and Consumer Promo budgets’ flows for 15 brands of the company. Prepared and presented Periodic Business Review of advertising and consumer promo budgets containing over 15 financial models for CFO of the company. Efficiently managed over 10 financial reports for the financial department.

ExxonMobilFinancial Analyst Internship

Jun. 2018 - Aug. 2018Yuzhno-Sakhalinsk, Sakhalin, RussiaPrepared Budget Plans with 7 financial models used for the external reporting to Consortium parties. Developed 4 financial models used for the Lease VS Buy analysis to decide on the acquisition of the Crew Boat. Processed and analyzed over 150 reports and provided the company with combine/eliminate/modify proposals. Successfully evaluated ALT Scorecard report and proposed its improvement. Ran economic 5 financial models for CAPEX optimization. Improved ALBP/P&B processes through surveys.