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Work Background
Critical ConvoCo-Founder
Apr. 2024London Area, United Kingdom
Abu Dhabi Pension FundCX Consultant
Jan. 2024 - Jun. 2025Abu Dhabi Emirate, United Arab EmiratesI collaborated with customer happiness and operations teams at Abu Dhabi Pension Fund to implement cutting-edge technologies like generative AI and machine learning. By designing and deploying innovative solutions, we significantly improved operational efficiency and customer experience. My role involved empowering in-house resources to develop the required skills and mindset for future solutions.
AlterSapiens LTD.Founder
Sep. 2023London, England, United KingdomAlterSapiens LTD. is a leading creative technology lab, dedicated to addressing real-world challenges and shaping the future of business and society. Our team of innovators, thinkers, technologists, and designers work collaboratively to conceptualize and create solutions that are future-ready.
Biennale.ioFounder
Sep. 2023London, England, United KingdomFuture-ready alternative for artists to thrive.
Metaverse Education CouncilBoard Member
Nov. 2022The MEC Is a Non Profit organisation forging a path towards a model Decentralised Education through immersive technology
Abu Dhabi Pension FundDigital Transformation Architect
Feb. 2021 - Dec. 2023United Arab Emirates"Digital transformation is not about technology it is about strategy", and "culture eats strategy for breakfast". Modern data driven communication is the only way to change culture and achieve successful deployment of transformation strategy.
C2 NATIVETechnology Advisor
Jan. 2021 - Mar. 2023Dubai, United Arab Emirates
C2 NATIVEChief Innovation Officer
Feb. 2017 - Dec. 2020Dubai- Foresee and and Communicate the Future.
- Ideate, prototype, and launch new concepts and initiatives in a team environment and empower each team member’s individual strengths.
- Drive a collaborative change both within C2 and between it and other organizations.
C2 NATIVEDigital Manager
Mar. 2012 - Feb. 2017Dubai- Working with the client service team, help define scope and recommended approach for major digital projects for clients.
- Play an advisory role on client engagements, serving as a digital strategy advisor to both account leads (internal) and clients (external).
- Serve as thought leader in aligning digital marketing strategy with a client’s business goals and objectives.
- Drive high level discussions on the role of digital within the total marketing ecosystem.
- Working with the leaders of the client service team, help convince clients of the value of digital marketing services to their business – help them define needs and potential solutions.
- Help guide clients in defining their digital vision.
- Where necessary, help structure and present recommendations to senior client leadership for approval
- Codify and publish formal frameworks and methodologies for approaching digital assignments within the firm.
- Serve as a resource for creative teams in the development of insight driven digital strategies from opportunity identification through to experience definition.
- As appropriate, play an active role in new client acquisition and new business presentations.
- Lead digital "evangelization" initiatives within the firm.
- Provide methodological support, coaching, professional development and training to staff.
- Building and leading the digital development team, and manage relation with third party suppliers Abu Dhabi Pensions Fund
Social Media Marketing Consultant, September 2014 – Present (2 years 6 months)Abu Dhabi - SM strategy
- SM risk assessment and management plan
- SM management plan
- SRM (Oracle) planning and implementation
Mozaiic Advertising Services LLCManaging Director
Feb. 2010 - Mar. 2012Dubai, UAE Duties include: Managing the company start up phase.
· Setting the strategic plan for the business.
· Creating the business model to penetrate the market with a new
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approach/philosophy that adapts the changes in the market and in the advertising industry. Design and manage online digital marketing campaigns.
Matajer- Abu DhabiGeneral Manager
Jan. 2008 - Feb. 2010Duties included: Some initiatives/tasks I've managed during this assignment: Providing leadership to position the company at the forefront of the industry.
· Developing strategic plans to advance the company's mission and objectives.
· Promoting revenue, profitability and growth as an organization.
· Overseeing company operations to insure production efficiency, quality, service, and
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cost-effective management of resources. Working with KPMG team on the feasibility study and the financial and business
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model preparation. Setting the new company vision, mission and objectives.
· Managing the acquisition process of both Pistache trading and Forty Fruity juice bar
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concepts. Managing the company establishment process and the preparation for PJS conversion.
· Setting the road map for the group to achieve its goals and commitments toward all
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stakeholders. Approving Forty Fruity new management and marketing strategy. And
· Translate the new strategy to action plans for all related departments to achieve the
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goals and objectives of the company. Negotiating new concepts acquisition
· Managing a strategic initiative Mazaraa Organic Products with ADOF,
· Starting new strategic initiative Al Ain Dairy and Abu Dhabi Fund for Development, to
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develop new concept for products based on camel milk. Receiving reports from all departments and follow up the execution of the plans and
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to take required actions/decisions. Hire, negotiate and approve contracts with third party professional entities and
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consultants. Approve subsidiaries financial reports and negotiate facilities with banks.
· Manage production planning and working with factory manager on cost management
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program to maintain profitability without compromise on quality
MatajerBusiness Development & Marketing Manager
May. 2007 - Jan. 2008Abu Dhabi, UAE Duties included: · Managing the development of new markets for Matajer subsidiaries (Pistache, Forty Fruity). · Maintaining company planned growth ratios by creating and implementing proper marketing strategies, plans and tools. · Studying and developing new concepts.
Pistache Trading LLCDeputy General Manager
Oct. 2005 - May. 2007included: Some of the initiatives I managed during this job assignment:
- Company status quo assessment (the company was in a declining status for the last
three years 2002-2005, with -20% yearly drop).
- Setting long term and short term plans (business and marketing)
- Setting the new business model and financial model.
- Company restructuring based on the new strategy and plans including hiring new
staff, setting new policies and procedures, and building new company culture.
- Managing strategic initiatives like opening new stores , establishing a chocolate
factory, and launching marketing campaign to support the new image and to gain new
clientele while maintaining the old clients base. All initiatives financed using company
generated income without any capital injection.
- In 2 years span we triple the turnover of the company and thereafter maintained a
20% growth ratio every year.
- Working with Deloitte & Touche team on a company valuation project in the third
years (the result showed a value three time the acquisition cost)
- Reporting quarterly to the board,
- Preparing the annual reports to general assembly meetings.
- Cash management in order to achieve company goals while maintaining good
relation with suppliers and banks.
- Hiring auditors (Ernest & Young) and review audit reports
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