I'm a seasoned market research and analytics professional with over a decade of experience in leading data-driven strategies across top media firms. Currently, as the Vice President of Insights & Analytics at Townsquare Media, I oversee a team responsible for analyzing and segmenting diverse audiences across 75 markets. My expertise lies in synthesizing complex data into practical insights that drive significant revenue growth and shape strategic marketing efforts.
Well-versed in a wide range of market research methodologies, including qualitative and quantitative approaches, I have successfully led projects involving consumer surveys, focus groups, and advanced statistical analyses like conjoint and cluster analysis. My background in political consulting further sharpens my ability to analyze voter behavior and craft data-driven strategies.
In addition to my extensive media experience, I'm proficient with a comprehensive suite of market research tools, such as Kantar, Mintel, Placer.ai, eMarketer, and Suzy Insights. This access to top-tier tools, combined with industry expertise, enables me to deliver reliable, data-driven recommendations that align with business objectives and directly contribute to business success.More...