New York, New York- Leading Townsquare Mediaβs insights and analytics group, leveraging both proprietary and syndicated data sets to drive national and local sales, media buying and audience monetization opportunities. - Driving growth and revenue with insights across 67 markets, supporting 600 account executives. FY2019 generated $10M in revenue, FY2020 $12M, and FY2021E $19M - Overseeing ongoing analysis, de...
New York, New York- Developed strategic insights decks on consumer/ industry trends, landscape changes, and competitive threats β these analyses were used to drive new business and organic growth - Contributed to strategic account management β worked with clients using both 1st and 3rd party data to define business/KPI goals, discover new targeting segments and develop media strategies that drive customer acqu...