Head of Marketing and Customer Experience@Elas Que Lucrem
Verified
• Consolidated monthly data into executive reports for the CEO and stakeholders, proposing strategic improvements and action plans using Social media, CRM, Sales Metrics, and Website data.
• Restructured website SEO for improved organic results, analyzed audience data, integrated leads into social media, conducted a market survey, and cross-referenced social media and Google Analytics data to structure paid media campaigns, resulting in 1,500 monthly downloads of free materials through a brand awareness strategy.
• Secured enduring partnerships with major journalistic platforms leveraging the founder's expertise to establish monthly columns, boosting brand visibility, SEO ranking, and founder's authority without financial investment.
• Implemented a strategic content framework on social media aligned with audience interests and product offerings, resulting in a 1,300% increase in engagement within 3 months and viral content reaching over 100,000 views.More...