Years of experience: 19

Marketing DirectorCommunications ManagerBrand Marketing ManagerMarketing

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Cristine's Career Path
Marketing Director Nutrition BrazilJul. 2022 -
Oct. 2023
UnileverMarketing Director Nutrition Brazil
São Paulo, Brazil- Leader of Knorr, Arisco and Maizena brands in Brazil, defining clear portfolio strategy and locking innovation roadmap. Implementing Maizena market development campaign tested as one of the most successful campaigns as per Milward Brown tracking and delivering Knorr and Arisco significant bottom line improvement. - Member of Nutrition Business Leadership Team for Brazil
Marketing Director for Ice Cream Latin AmericaFeb. 2021 -
Jun. 2022
UnileverMarketing Director for Ice Cream Latin America
Brazil- Responsible for the innovation in year plan and 3 years roadmap ahead for Mexico, Brazil and Ecuador, leading cross functional teams to localize the Global brands adapting multiple mixes according to the market needs. - Led iconic global and local ice cream brands in the impulse business growing transactions whilst improving profitability. - Implemented an award winning Magnum Campaign unst...
Senior Brand Manager KibonOct. 2019 -
Jan. 2021
UnileverSenior Brand Manager Kibon
- Responsible for Impulse Portfolio, managing the category, multiple innovations, campaigns ATL & BTL and P&L for iconic brands such Magnum, Cornetto, Fruttare, Tablito, Chicabon, Eskibon and others. - Market Development for the category driving new usage moments and new benefits. - Responsible for Visibility Strategy for Kibon and Ben & Jerry’s brands in multiple channels.