I am a results-driven Digital Marketing Executive with over 15 years of experience crafting and executing high-impact Paid Media, Content Strategy, and Marketing Technology initiatives for global brands across LATAM. My expertise spans performance marketing, team leadership, C-level relationship management, and full-funnel strategic planning—consistently delivering measurable business outcomes.
At Pinterest México, I led media strategy for Financial Services, Retail, and Luxury brands during the platform's market entry phase. I achieved a 190% YoY growth across my book of business, producing public case studies with PayPal (28% increase in action intent among males) and Uber (6% increase in driver acquisition). I designed multi-objective media plans, brand lift measurement frameworks, and facilitated strategic workshops for both agencies and end clients.
During my tenure at Citigroup, I spearheaded the implementation of the institution’s first Marketing Mix Models, allowing the bank to optimize its multi-channel media investments by identifying diminishing returns. I also led the national rollout of Salesforce Marketing Cloud, streamlining customer journeys and reducing email marketing costs. As VP of Paid Social & Content Strategy, I launched LATAM’s first influencer brand lift study and built an AI-driven social crisis detection engine.
Previously at Meta (Facebook), I served as Client Partner for Mexico and Central America, managing over 20 strategic accounts across the Tech, Telco, Financial, and Government sectors. I partnered with media and creative agencies to boost platform adoption, optimize campaign performance, and publish success stories across the region.More...