Andrés Bernal Niño is a results-driven executive with extensive experience in Commercial and Marketing strategy, business development, and sustainable revenue growth across Latin America and the Caribbean. His expertise includes driving market expansion, developing marketing strategies, and leading high-impact negotiations. He is adept at managing financial skills, Digital Marketing and E-Commerce.
Bernal has demonstrated strong leadership skills in building high-performance teams, fostering collaboration, and executing data-driven decision-making.
His career includes significant roles at Brown-Forman Corp, where he achieved substantial growth and market share expansion, and at Diageo PLC, where he led financial and sales strategy execution for key brands and drove revenue growth.
Mr. Bernal’s educational background includes an MBA, a Marketing Management Degree (with a top GPA), and a Bachelor's Degree in Industrial Engineering, all from Universidad de los Andes in Bogotá.
Key achievements include:
* Achieving +150% growth and expanding market share from 7% to 23% at Brown-Forman.
* Transforming marketing strategies and establishing specialized teams.
* Increasing media effects by 20% through Marketing Mix Modeling.
* Increasing market share from 2% to 10% in the premium whisky segment in the North of Latin America and Caribbean region.
* Tripling sales and profits in the North of Latin America and Caribbean region.
* Transforming Tequila Jimador's image and driving leadership in Colombia and Central America.
* Introducing CRM software to the Colombia market and establishing new business opportunities at Vincle SAS.More...