Years of experience: 23

Email Marketing ManagerInfluencer Marketing ManagerMarketingMarketing DirectorCRM managerC-level Executive

Trusted by top professionals

  • CP
    Colton Payne
    Marketing Director - APAC @Brown-Forman
    Verified
    I worked closely with Orlando as he led our marketing efforts across most of the markets in South America, Carribean, and Central America at Brown-Forman. Orlando is a creative and passionate builder...

Trust Score

Exceptionally trusted; proven professional excellence.

100%
Andres's Career Path
Senior Regional Marketing Manager LATAM, Caribbean and DF- May. 2021 -
Jan. 2025
Brown-FormanSenior Regional Marketing Manager LATAM, Caribbean and DF-
Bogotá, Distrito Capital, Colombia• Developed and executed short- and long-term strategies to drive P&L performance, achieving +150% growth and expanding market share from 7% to 23% by implementing long term strategy Plans. • Led regional marketing, integrated marketing communication(IMC) and insights teams, ensuring strategic alignment and effective budget execution. • Transformed the marketing strategy and established a spe...
MARKETING MANAGER NORTH OF LATIN AMERICA AND CARIBBEANMay. 2018 -
Apr. 2021
Brown-FormanMARKETING MANAGER NORTH OF LATIN AMERICA AND CARIBBEAN
Bogotá, Distrito Capital, Colombia• Developed brand and portfolio strategies across the Andean, Central America, and Caribbean regions. • Increased market share (2% to 10%) in the premium whisky segment, making the brand the third most important player in Colombia. • Tripled sales and profits, resulting in regional managing directors approving strategy plans. • Boosted e-commerce in the region, driving a strong digital agenda...
Field Marketing Manager North of Latin AmericaAug. 2015 -
Apr. 2018
Brown-FormanField Marketing Manager North of Latin America
Bogotá, Distrito Capital, Colombia• Developed and localized marketing strategies, annual plans, and trade marketing executions, collaborating with distributors, customers, and internal teams for Andean and Central America region. • Led consumer activation programs aligned with regional and global brand guidelines, maximizing brand awareness and trial.

Andres's Posts

  • About myself

    Dynamic marketing and sales expert with a knack for driving growth in challenging markets. Expert in identifying market opportunities, crafting impactful campaigns, and leveraging IMC and E-commerce. Boosted media impact by 20% and tripled sales in Latin America.

  • Job Description

    Seeking roles in marketing or digital marketing within companies or agencies that value expertise in regional marketing and consumer goods industries. Ready to contribute to impactful campaigns and strategic growth initiatives.

  • How to contact

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