Assistant Manager, Marketing Communications@City University Malaysia
Verified
Strategic and data-driven Senior Digital Marketing Executive with 4+ years of cross-industry experience in e-commerce, health & wellness, AI-enabled outbound marketing, and live-streaming platforms. Proven track record of driving RM4M+ in annual revenue through performance marketing, market expansion, CRM automation, and customer lifecycle optimization. Adept in leading cross-functional teams, building direct-to-consumer brands, executing full-funnel ad campaigns (Meta, TikTok, Shopee), and enhancing conversion through A/B testing and segmentation strategies.More...