Years of experience: 4
Email Marketing ManagerDigital Ads ManagerMarketingAffiliate Marketing
Trust Score
Exceptionally trusted; proven professional excellence.
Hui Lin's Career Path
Sep. 2023 -Jun. 2025
RJ Nutraceuticals Sdn BhdSenior Marketing Executive
Co-led a team of 8 to drive sustained revenue growth across platforms like Facebook, Shopee, and Lazada. Supported market expansion into multiple EU countries, achieving a 5X return on ad spend. Led conversion-focused A/B testing and product extensions that contributed significantly to monthly sales volume. Designed and implemented AI-powered outbound call flows using Salesforce CRM, Make.com...
Jun. 2022 -Aug. 2023
RJ Nutraceuticals Sdn BhdMarketing Executive
Scaled a Shopee-based weight loss brand from mid-5 to high-5 digit monthly revenue in 3 months while significantly reducing ad spend ratio. Led full-funnel strategy and storefront optimization. Launched and scaled a DTC brand from 4- to 5-digit monthly revenue within 5 months using UGC ads, email automation, and co-marketing partnerships.
Jun. 2021 -Jun. 2022
BIGOOperation Advisor
MalaysiaPlanned and executed online events for users and live hosts, boosting platform engagement. Developed user retention and engagement strategies, optimizing in-app experiences and interaction.