Andi Axl Azslam Fadillah is an Ecommerce Specialist at TP-Link, where he drives online sales growth across key marketplaces and the company’s direct-to-consumer channels. He specializes in data-driven merchandising, campaign optimization, and pricing strategies that have consistently increased conversion rates and average order value. At TP-Link, Andi leads cross-functional initiatives with marketing, supply chain, and product teams to launch new devices and improve the end-to-end customer journey. He is passionate about leveraging analytics and emerging ecommerce tools to strengthen TP-Link’s digital presence and expand its market share.More...