Strategic marketing and customer engagement leader with deep expertise in marketing data analytics to drive revenue growth, customer retention, and lifecycle optimization. Proven success in leveraging voice-of-customer data, customer journey mapping, and pain point analysis to enhance acquisition, retention, and customer experience (CX). Managed cross-functional teams and multi-million-dollar marketing budgets to deliver over $300 million in revenue impact and $9 million in corporate savings. Adept at developing data-driven strategies that increase response rates, engagement, customer LTV, and brand visibility. Proficient across email, direct mail, digital, web, and in-app communication channels.More...