With over 14 years of experience in digital marketing strategy, campaign execution, and performance measurement, I help organizations drive growth through data-driven decision-making and optimized audience engagement. My expertise spans digital campaign strategy, audience research, conversion optimization (CRO), A/B testing, and paid media execution across Google Ads, paid social, and email marketing. I take a strategic-first approach, ensuring that every marketing initiative is designed for maximum impact—reaching the right audience with the right message while delivering measurable results.
A key differentiator in my work is my deep expertise in marketing analytics, particularly Google Analytics 4 (GA4) and Google Tag Manager (GTM). I have led GA4 migrations for over a dozen organizations, not just replicating Universal Analytics setups but redesigning measurement strategies to improve attribution, audience segmentation, and campaign optimization. My approach integrates cross-platform tracking, advanced event tagging, and audience insights, allowing organizations to refine their digital marketing strategies based on clear, actionable data.
I specialize in full-funnel campaign execution—from defining audience segments and developing creative messaging to optimizing conversion paths and tracking results. By leveraging GA4, Google Ads, paid social, and other marketing platforms, I help organizations understand where their most valuable traffic originates, identify and fix conversion roadblocks, and refine their targeting to improve ROI. Whether it's running high-performance ad campaigns, designing A/B tests, or setting up marketing automation workflows, I ensure that every tactic is backed by solid data and strategic insight.
Ultimately, I bring together marketing execution and analytics expertise, helping organizations not just launch campaigns but optimize and scale them effectively. My goal is to empower teams with clear, data-backed strategies that make their marketing efforts more efficient, impactful, andMore...