Years of experience: 20

CopywritingMarketing📝 Influencer or Blogger🐦 DesignConsultingEntertainment

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Serena's Career Path
Senior Communications OfficerJan. 2024 -
Sep. 2024
AWESenior Communications Officer
Greater Reading AreaThis contract role was focused on bringing AWE to the forefront of people’s minds as the company is undergoing major change to be more front facing. Helping with communications for the three major brand campaigns, running their social media channels and assisting with the new website overhaul. Skills: • Develops, creates, maintains, and delivers engaging and timely content using a wide range ...
Senior Social Media CoordinatorAug. 2023 -
Dec. 2023
Department for Energy Security and Net ZeroSenior Social Media Coordinator
London, England, United KingdomThis contract role was focused on stakeholder management for various projects and building the DEZNS YouTube Channel by sourcing relevant energy contacts to film and interview on a range of energy topics: wind turbines, solar PV, heat networks, carbon capture (CCUS), tidal stream energy, hydrogen and nuclear. Skills: - Developing and delivering integrated digital communications plans, as well...
Marketing Communications ManagerAug. 2022 -
Aug. 2023
Driver and Vehicle Standards Agency (DVSA)Marketing Communications Manager
RemoteWorking as the Marketing Communications Manager as a contractor for the DVSA covering all measures of communications and marketing workstreams. We have been working to lower the national waiting times for driving tests using a behavioural change campaign on a number of methods, as well as partnering with other governing bodies and agencies to help change learners’ behaviour around driving tes...

Serena's Posts

  • How I can help you

    Crafted and managed strategic content calendars for major campaigns, product launches, and brand events. Led multi-platform advertising to boost engagement. Developed storytelling campaigns, handled crisis communications, and directed seasonal promotions.

  • People I am looking for

    Seeking collaborations with brands like Wizarding World, OWN, Mondelez, Heathrow, and government bodies like the British Army, NHS Digital. Open to diverse sectors, from entertainment to public services, for impactful communication projects.

  • Experience & Cases

    - Developed strategic communication plans aligning internal and external messaging. - Managed and grew social media across platforms. - Created authentic content and storytelling. - Handled crisis communications for government. - Led awareness campaigns driving engagement.

  • How to contact

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  • How I can help you

    Craft and lead a unified social media strategy aligned with business goals. Manage content across platforms, execute campaigns, and oversee community engagement. Monitor trends and metrics to optimize performance and guide communications.

  • People I am looking for

    Seeking collaborations with brands like Mondelez, Heathrow, Toyota, and government entities such as the NHS and Home Office. Open to partnerships across diverse sectors for impactful communication strategies.

  • Experience & Cases

    Achievements include managing social campaigns, crisis communications, and influencer partnerships. Developed content calendars and strategies for various platforms. Successfully led digital transformations and community engagements.

  • How to contact

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