my focus as Ecommerce Manager is on optimizing the online user journey, collaborating cross-functionally to ensure our digital presence authentically represents our brand. With a hands-on approach to analytics and performance metrics, I provide actionable insights that enhance value and drive our Key Performance Indicators. My leadership in implementing Consumer Data Platform (CDP) and Customer Relationship Management (CRM) strategies is pivotal for our B2B and direct consumer engagements.
Previously directing the ecommerce operations, I honed my skills in overseeing comprehensive website management and crafting a seamless omnichannel experience. There, I led a dedicated team, managing a significant budget to fuel online sales growth, and shaping digital marketing initiatives including SEO, PPC, and affiliate programs. My aptitude in digital marketing and e-commerce optimization is constantly applied to deliver a superior online experience and drive revenue growth.More...