United Kingdom• Optimise the user journey to purchase, ensuring a seamless and engaging journey.
Collaborate cross-functionally to ensure that Twinings.co.uk reflects the brand purpose and identity.
• Lead the monitoring of Twinings.co.uk performance metrics.
• Identify what's working well and areas for improvement, adapting the plan as needed to achieve Key Performance Indicators (KPIs)
• Analysing the da...
London, England, United KingdomThe role was to oversee website management, content, marketing, analytics, operations, and team leadership support, that requires close working relationships with teams all around Newmarket Holidays’ business, adopting a highly-collaborative approach to creating and ensuring a full, omnichannel experience, optimising the online customer journey and building brand engagement. My role was to su...