Brittany Pufahl - Senior Marketing Manager, Digital Operations and Performance, Berkshire Roots

Years of experience: 15

Business Development ManagerPartnerships ManagerSales & BizDevGraphic DesignerCustomer Retention SpecialistAdvisor

Trusted by top professionals

Kaitlyn Pierce
Marketing Manager @Berkshire Roots
Verified
Brittany is a smart and creative partner to have on your team. I have had the pleasure of working with her to run a marketing department and enjoy how responsive, thoughtful, and strategic she is.

Trust Score

Exceptionally trusted; proven professional excellence.

90%

Brittany's Career Path

Feb. 2024 -
Present

Berkshire RootsSenior Marketing Manager

Pittsfield, Massachusetts, United StatesLeads the development and execution of demand generation strategy and ABM plans aligned with business goals. Manages the Demand Generation team across various marketing disciplines, guiding the team toward specified goals and achieving a 20% improvement in funnel conversion rates. Develops and implements personalized, multi-channel ABM campaigns. Ensures timely lead and contact follow-up, est...

Feb. 2021 -
Feb. 2024

Foodie CardSenior Marketing Manager

Syosset, New York, United StatesUtilized A/B testing to achieve a 40% increase in conversion rates through impactful email campaigns. Managed the marketing team to execute high-level campaigns. Leveraged influential partnerships to amplify brand reach and awareness. Increased brand awareness by growing initial Instagram followers from 5k to 11.2k. Drove customer acquisition by collaborating with cross-functional teams to cr...

Oct. 2018 -
Feb. 2021

Berkshire RootsMarketing Manager

Pittsfield, Massachusetts Area• Strategy, planning and project management on marketing campaigns for new products, resale of products and new initiatives • In charge of CRM Alerts and SMS/E-mail messaging to reach existing customers (~5k customers) • Social media posting and content creation on Instagram, Facebook and Twitter; increased initial Instagram audience from ~2k followers to over 5k followers in less than a year...