Principal consultant and former C‑level executive with 11 years in the veterinary industry, including leading marketing, brand, and client experience for VCA Animal Hospitals (Mars, Inc.), a $4.2B multi‑unit healthcare business with 1,000+ locations. Expertise in brand strategy, customer experience, multi‑unit operations, organizational design, and growth‑stage scaling. Strong pattern recognition across veterinary, healthcare services, and consumer service environments.More...