Years of experience: 21

Team LeadershipMarket ResearchCustomer Data ManagementBrand ManagementConsumer IndustryLife Science & Health Care

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Martha's Career Path
Growth & Brand Leader | Advisor & Strategic Consultant (Self-Directed)Nov. 2025 -
Present
Evans Smith, LLCGrowth & Brand Leader | Advisor & Strategic Consultant (Self-Directed)
Currently engaged in advisory and project-based collaborations while exploring new opportunities at the intersection of brand experience, customer engagement, and transformation strategy. Engaging with leaders across industries to shape the next chapter of impact.
Chief Client OfficerSep. 2023 -
Nov. 2025
VCA Animal HospitalsChief Client Officer
-- Led enterprise-wide growth strategy and client experience transformation for a $4.2B healthcare brand, aligning marketing, brand, and digital across 1,000+ locations. Unified brand, marketing, and client experience functions into a high-performing growth organization, accelerating lead volume, and working in lockstep with operations and other cross-functional partners to optimize investmen...
Vice President, Brand and MarketingOct. 2022 -
Sep. 2023
VCA Animal HospitalsVice President, Brand and Marketing
Los Angeles, California, United States-- Develops and drives strategies related to overall VCA brand strategy and management, advertising and creative, customer/ and market research, promotions and ecommerce strategy, and marketing execution. -- Accountable for brand strategy, awareness and engagement; client acquisition, retention, and loyalty,; as well as access to care programs including product and service engagement to drive...

Martha's Posts

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    About

    We work at the intersection of brand, experience, and operations to help leaders build sustainable growth systems. Grounded in customer and brand insight, we shape the experiences and operational structures organizations need and turn strategy into practice through aligned teams.

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    Cases & Experiences

    - Led brand, CX, and marketing for a 1,000‑location healthcare business - Built customer‑insight frameworks to guide growth - Architected cross‑functional operating models to deliver experience at scale - Developed brand and experience roadmaps that turn strategy into action

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    Work Order

    - Build brand, experience, and growth strategy - Translate customer and brand insight into clear direction - Design operational models that scale - Turn strategy into actionable roadmaps - Support leaders through complex growth questions - Align teams, systems, and decisions

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    How to contact

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