Years of experience: 14

Growth HackerMarketing DirectorPodcast HostProduct ConsultantAdvisorCreative Producer

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Helene's Career Path
Company Owner & ConsultantFeb. 2025 -
Present
EksaktCompany Owner & Consultant
I help B2B SaaS & AI product owners and marketing leaders refine their positioning and messaging to drive growth. By aligning product, marketing, and sales, I ensure your messaging is clear, compelling, and conversion-focused—so your sales cycles shorten, churn decreases, and your product stands out in competitive markets.
Creator and Podcast HostSep. 2024 -
Present
Paloma PodcastCreator and Podcast Host
Copenhagen, Capital Region of Denmark, DenmarkI’m the creator and host of Paloma Podcast, a show that delves into the inspiring (and sometimes challenging) process of launching new ideas from the ground up. Each episode features thought-provoking conversations with influential voices from Danish culture, design, and tech, offering practical insights and personal stories about creative breakthroughs and forging new career paths. My role s...
Visuel kommunikatør - Establishing Key Art Design at TV 2: Transforming Visual Identity and StrategyFeb. 2020 -
Jan. 2025
TV 2 DANMARK A/SVisuel kommunikatør - Establishing Key Art Design at TV 2: Transforming Visual Identity and Strategy
København, Capital Region, DenmarkAt TV 2, I led the creation of a Key Art Design discipline to elevate how we connect with audiences through visual storytelling. I shifted our approach from standard PR images to purpose-driven, genre-specific visuals that served as strategic sales tools. This new direction helped our visuals communicate story, tone, and unique selling points at a glance, enhancing viewer engagement. Aligning...

Helene's Posts

  • 3

    About

    • Multidisciplinary experience in media, design, and digital products. • Collaborated with Microsoft, Nike, Penguin Random House. • Expert in bridging creativity and strategy for impactful storytelling. • Specialized in B2B SaaS & AI positioning.

  • 3

    Cases & Experiences

    • Establishing a new business identity from scratch. • Crafting compelling narratives to engage target audiences. • Building brand recognition and trust in competitive markets. • Developing strategic frameworks for unique market positioning.

  • 3

    Work Order

    • Assist B2B SaaS & AI firms in refining messaging. • Enable faster sales cycles with effective communication. • Attract ideal customers, reducing churn rates. • Unite marketing, sales, and product teams with a cohesive story. • Work with scaleups and midmarket firms for smarter growth.

  • 3

    How to contact

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