With 25 years of expertise in sales, marketing, and proposal content creation, I bring a proven track record of orchestrating revenue-generating strategies that drive measurable business outcomes. Over the course of my career, I have successfully crafted and delivered hundreds of proposals valued at over $2 billion, showcasing my ability to align strategic objectives with compelling, results-driven content. My unique approach combines technical proficiency, creative storytelling, and a deep understanding of market dynamics to deliver content that resonates with stakeholders and secures long-term partnerships.
Throughout my career, I have demonstrated mastery in strategic planning, go-to-market (GTM) operations, and new business development. These competencies allow me to craft proposals and marketing content that are both visionary and actionable, enabling organizations to achieve sustained growth and a fortified market position. By analyzing market trends and customer needs, I excel in identifying high-potential opportunities and transforming them into tangible successes through clear, concise, and impactful messaging.
Beyond the corporate realm, I am passionate about nurturing future business leaders. As an Applicant Interviewer at the University of Maryland, I assess and engage with prospective MBA candidates, further reinforcing my ability to connect with diverse audiences and identify talent. This role has honed my capacity to distill complex ideas into accessible narratives, a skill that translates seamlessly into the development of sales and marketing materials.
At the heart of my work lies a commitment to excellence, customer centricity, and innovation. Whether crafting a detailed proposal for a multimillion-dollar opportunity or developing a marketing campaign to launch a new product, my goal is to create transformative strategies that deliver value and drive success. My dedication to quality and strategic insight ensures that every piece of content I create not only meets but exceeds expectations, poMore...
Mike Casey
Proposal Consultant@The Casey Group
Verified
With over 25 years of experience in business development consulting, I help organizations pursue and capture external funding in various industries, such as defense, technology, and social services. I have a unique combination of technical and marketing skills, with a nuclear engineering background from the US Navy and an MBA in marketing from George Mason University.
As a certified proposal writer and manager, I lead nationwide teams to deliver winning bids for federal, state, and commercial clients. I have also led organizations through the changes in process, infrastructure and capability needed to boost their win rate. I am passionate about helping proposal teams see and include talent from everywhere in their organization. I value diversity and inclusion, and fight for equity as these traits deliver competitive advantage.More...