Years of experience: 17

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Nishal's Career Path
Head of MarketingOct. 2023 -
Present
WoveoHead of Marketing
Ontario, CanadaLed go-to-market and full-funnel marketing for Woveo’s SMB Lending Platform, achieving a 35% lift in lead conversions and reducing acquisition costs by 28%. Oversaw cross-channel campaigns (Meta, Google, TikTok, Email), launched partner marketing with MerchantGrowth, and championed data-driven performance optimization.
Snr. Marketing Associate -GtMJan. 2022 -
Present
StericycleSnr. Marketing Associate -GtM
Ontario, CanadaDrove 181% YoY revenue growth through segmentation-led GTM campaigns and outbound programs. Built BPO prospecting systems with 5x efficiency. Partnered with product, sales, and analytics to launch cross-regional campaigns and align customer journeys with sales enablement strategies.
Head of MarketingSep. 2021 -
Oct. 2021
Aereus Technologies Inc.Head of Marketing
Waterloo, Ontario, CanadaLed brand positioning, campaign execution, and content strategy for product launch. Developed creative briefs, managed performance marketing, and built reporting systems to support lead nurturing, sales enablement, and event execution.

Nishal's Posts

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    How I can help you

    I bridge strategy and execution, focusing on go-to-market systems for tangible results. I design full-funnel campaigns, develop partner programs, implement data-driven operations, lead cross-functional teams, utilize AI for efficiency, and support market entry and scaling.

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    People I am looking for

    - Clarify business goals and success metrics - Audit current marketing efforts for opportunities - Craft strategic campaign roadmaps - Establish KPIs and tracking systems - Collaborate for precise execution - Continuously optimize and scale initiatives

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    Experience & Cases

    - Work with fintech, logistics, tech, and service sectors - Led 181% revenue growth at Stericycle - Built marketing at Woveo, partnered with MerchantGrowth - Expanded Huawei's market share in MEA - Launched Chelle Coin globally - Managed Nokia/Microsoft product launches

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    - Woveo: Increased leads by 250%, cut costs by 28% - Stericycle: Achieved 181% revenue growth - Huawei: Grew market share from 2% to 20% - Chelle Coin: Coordinated global launch, 5,000+ token holders - Nokia/Microsoft: Boosted brand visibility, accelerated adoption

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    How to contact

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    How I can help you

    Join a forward-thinking company dedicated to revolutionizing industry standards. Our team is passionate about driving innovation and delivering top-notch solutions. We foster a collaborative environment where creativity and excellence are celebrated.

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    People I am looking for

    As a Project Manager, you will oversee project lifecycles, ensuring timely delivery and quality outcomes. You will collaborate with cross-functional teams, manage resources, and communicate effectively to achieve project goals and exceed client expectations.

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    Experience & Cases

    Required Skills: - Strong leadership abilities - Excellent communication skills - Proven project management experience - Familiarity with project management tools - Problem-solving aptitude

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    Salary & Benefits: - Competitive salary range - Health and dental insurance - Flexible working hours - Professional development opportunities - Generous vacation policy

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    How to contact

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