Years of experience: 25

CopywritingGrowth HackerInfluencer Marketing ManagerPartnerCreative ProducerBusiness Owner

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Joanna's Career Path
Head of Brand and CommunicationFeb. 2021 -
Aug. 2023
Desenio Group Head of Brand and Communication
Stockholm, Stockholm County, Sweden• Led a team of 25 across photo studio, design, communications & channels, fostering a high-performance culture, growth & joy. Achieved a 9.1 leadership score from direct reports and an 8.6+ team satisfaction (Winningtemp) • Key member of the Operational Management Team, aligning brand strategy with business goals & driving high-level decision-making. • Managed budget, brand identity & market...
Co-FounderJan. 2020 -
Dec. 2021
Joppi SocialCo-Founder
Stockholm, Stockholm County, Sweden
Creative Lead / Sr. Global Art DirectorNov. 2019 -
May. 2020
Nordic Leisure Travel Group ABCreative Lead / Sr. Global Art Director
Stockholm, SwedenFormerly Thomas Cook. See below for more details.

Joanna's Posts

  • How I can help you

    I lead creative projects from concept to execution, ensuring brand consistency and business impact. With over 20 years in global campaigns, I excel in concept development, creative direction, brand storytelling, team leadership, and strategic alignment.

  • People I am looking for

    I seek partners in beauty, travel, lifestyle, and e-commerce. Past clients: Desenio Group, Thomas Cook, Oriflame, Plantagen, Lexington Company, SATS, Daisy Beauty, Kronan Cyklar, Urchinomics, Forma Publishing, Bonnier.

  • Experience & Cases

    Achievements include leading brand growth for Desenio, shaping Thomas Cook's visual identity, and launching Nommon Skincare. I excel in brand strategies, campaign concepts, and enhancing brand presence across industries.

  • How to contact

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