SI
Silverworks
Company Employees
Marianne Lucero
CRM Manager
Verified
CRM systems designed to make customer experiences seamless, intentional, and measurable. With over 5.5 years at CMG Retail Inc., leading eCommerce and CRM initiatives across channels, building and scaling the CRM department from the ground up. Focused on transforming fragmented touchpoints into structured, high-impact customer engagement and operational excellence. Developed CRM frameworks and turned insights to enhance journeys, streamline workflows, and deliver real business impact. Grounded in marketing operations and customer experience, with a collaborative approach to driving customer-first results and long-term value.More...