Santander Financiamentos - Grupo Santander Brasil
Company Employees
Rafael Rodrigues de Oliveira
Engagement & Growth Senior Manager B2B (Longtail & SMBs) @Mercado Pago
Verified
Responsible for the strategic management of the sellers' portfolio and Value Proposition, with a focus on increasing Total Purchase Volume (TPV) and maximizing Lifetime Value (LTV). Development and implementation of CRM strategies through activation, engagement, cross/up-selling, and customer retention campaigns (churn reduction), driving sustainable growth and customer loyalty. Responsible for managing a team of 6 people.More...