Years of experience: 8
CopywritingMarketingConsulting
Trust Score
Exceptionally trusted; proven professional excellence.
Tatiana's Career Path
Jan. 2024 -Dec. 2024
NowThisHead of Social Media
New York, New York, United States• Owned cross-channel strategy and scaled audience to 200M+ monthly users
• Directed a 7-person team spanning strategy, insights, publishing, and community
• Developed narrative-driven campaigns and series built for TikTok, Instagram, YouTube, X, and emerging platforms
• Partnered with editorial, sales, and branded teams to connect storytelling with monetization
• Directed community engagemen...
Jun. 2022 -Jan. 2024
NowThisHead of Social Media & Insights
New York, New York, United States• Directed a 12-person team across social strategy, insights, publishing, and community
• Scaled TikTok strategy to 622M views in 2023 and 15M followers, making NowThis the top U.S. publisher on the platform
• Synthesized performance data into actionable creative and publishing recommendations
• Built and led a cross-functional insights workflow that connected platform data to creative decisi...
Aug. 2020 -Jun. 2022
NowThisDirector of Social Media
New York, New York, United States• Oversaw day-to-day operations of a 7-person social media team
• Partnered with insights and editorial to systematize real-time content pivots during breaking news cycles—increasing speed-to-publish and boosting engagement during peak windows
• Translated audience insights into scalable creative frameworks
• Piloted new content formats for emerging platforms, leading to increased discoverabi...