Yelp continues to grow as a trusted platform for consumer reviews. Our strategic focus is on enhancing user experience, boosting the reliability of reviews, and expanding our global presence. We are also working on strengthening partnerships with businesses by offering them advanced tools for reputation management and targeted advertising. However, we face challenges including competition, handling fake reviews, and maintaining user trust. Our future strategies include investing in AI and machine learning for better review analysis, implementing stricter verification methods, and developing innovative advertising solutions.More...