Years of experience: 24

CMOInfluencer Marketing ManagerEmail Marketing ManagerSEO ManagerSMM ManagerContent Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Alberto's Career Path
Group Strategic Marketing ManagerMar. 2023 -
Present
Melchioni ElectronicsGroup Strategic Marketing Manager
Milan, Lombardy, Italy● Spearheaded eCommerce projects as Project Manager, overseeing the greenfi eld launch of Ready (2019, melchioni-ready.com), Electronics (2022, melchionielectronics.com), Motion (2024, melchionimotion.com) and a Marketplace platform (2023). Experienced in Akeneo (PIM), Magento, Wordpress, Mailchimp, and Clerk.io. Elevated eCommerce to 35% of business revenue, over 2,500 active customers. ● Le...
Senior Marketing & eCommerce ManagerJan. 2019 -
Mar. 2023
Melchioni ReadySenior Marketing & eCommerce Manager
Milan Area, ItalyAccountable for both the eCommerce and the Marketing functions. eCommerce: • Set up and develop the eCommerce strategy • Acquire, develop and maintain customers online • Collect customer feedback and transform into change requirements • Develop the technology ecosystem, made of Akeneo as PIM, Magento, Algolia, Mailchimp, Priint • Grow sales through the amazon channel and study new marketplace...
Digital Project ManagerNov. 2018 -
Dec. 2019
Melchioni ReadyDigital Project Manager
Milan Area, ItalyStarting up the new eCommerce company within the Melchioni group, I am responsible for the full ecommerce development to the release of the website in production. My role is focused on three areas: • Product management - Onboarding of key suppliers, offer selection and go to market • eCommerce - definition of requirements, coordination of the digital factory, go live and post live & the trans...