Previously COO at Meridianbet Brazil, leading operations during a critical phase of regulatory transition in one of the most competitive iGaming markets.
My focus is driving performance — connecting product, growth, CRM, and commercial strategy to maximize acquisition, retention, LTV, and revenue.
I operate across the full player lifecycle, from acquisition to VIP management, with a strong focus on monetization and long-term value.
Over time, I expanded beyond operations into product strategy, market positioning, and partner integrations, acting as a bridge between business, product, and commercial teams.
I built my career from hands-on roles to executive leadership, developing a practical understanding of how platforms perform and how decisions impact engagement, conversion, and revenue.
I maintain a hands-on approach when needed, staying close to product, CRM, and growth execution.
I’ve led initiatives across paid media, SEO, and content distribution, and built in-house media channels to scale acquisition.
Active in international iGaming events (London, Barcelona) and key Brazilian hubs, strengthening relationships with operators, providers, and partners.
Open to high-impact roles across growth, product, operations, and partnerships within iGaming.More...