Years of experience: 16

CopywritingContent WriterEditorBlog ManagerCMOGrowth Hacker

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Carrie-anne's Career Path
Executive Advisor, Fractional CMOApr. 2025 -
Present
Crosure Inc.Executive Advisor, Fractional CMO
Fractional CMO. Providing strategic marketing guidance for an Insurtech company. Helping build a solid positioning for demand and brand growth. Providing on-going strategic marketing counsel to CEO.
Executive Advisor, Fractional CMOApr. 2025 -
Present
Cambridge ForumExecutive Advisor, Fractional CMO
Cambridge, England, United KingdomFractional CMO. Providing strategic marketing guidance for an industry event for the AI, Insurtech and Fintech communities. I am helping the leadership team with their mission to unite technologists, academics, policymakers, entrepreneurs, and development professionals in a shared space to exchange knowledge and skills. By harnessing advanced technology in AI and Fintech to address the world'...
Executive Advisor, Fractional CMODec. 2024 -
Present
ethicrithm Inc.Executive Advisor, Fractional CMO
Fractional CMO. Providing strategic marketing guidance for a new business venture in AI advisory. I created a new brand identity and brand foundation, launched them into market and am setting a solid foundation for demand and brand growth. Providing on-going strategic marketing counsel to CEO.

Carrie-anne's Posts

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    About

    • 20 years in global B2B marketing • Strategized and executed demand and brand programs • Results-driven with a focus on growth

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    Cases & Experiences

    • Revenue up 30-50% YoY in SaaS research • Brand awareness from 33% to 75% in cyber • Integrated marketing post-M&A globally • Expanded brand to 14 countries • Revenue growth by 40% in services • Brand perception to 74% positive • Efficient creative team with 2400-3000 assets/year • Global customer summit for 15 years • NPS improved from -45 to 0 • Built FinTech brand leading to acquisition • Premier Partner awards for ServiceNow • Managed $10M budget for ROI • Led a team of 18, plus contractors and agencies • Participated in two successful acquisitions

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    Work Order

    • We help with growth marketing strategies • Conduct brand perception studies • Develop category frameworks and messaging • Build demand engines to boost pipeline and revenue

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    How to contact

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