A collaborative and analytical leader with experience establishing actionable insights to inform data-driven content strategies for B2B and B2C brands. Areas of expertise:
+ Analytics: 9 years of data analytics experience (content, marketing, product, mobile app, and website analytics), including developing measurement plans, pulling raw data, performing ETL, analyzing data, developing insights, and presenting to senior leadership. Tool kit: Adobe Analytics, Advanced Excel, ContentSquare, Domo, Eloqua, Google Analytics, PowerBI, Salesforce CRM, Semrush
+ Copywriting: Making words count to drive business results. With a master’s degree in copywriting, I love crafting new content for businesses and have written copy for email, social media, and websites.
+ Marketing & Strategy: Proven experience in B2C and B2B brand content creation, marketing strategy, marketing operations, social media management, and marketing analytics.More...