Frannie Santos-Mawdsley, Head of Marketing and Communications , developed and spearheaded the launch of the iconic and groundbreaking National Baking Week in the UK, that increased brand visibility by over 1000% for Pyrex within the first year and changed the face of Baking, setting a new industry benchmark.
Under her leadership, the UCC Coffee team won the prestigious Supply Chain Excellence Award for being the first business to introduce blockchain technology into the coffee category. Frannie successfully orchestrated a strategic rebranding initiative that resulted in a 25% growth in market share across all carriers for Kingfisher canned goods. Her innovative approach to digital engagement led to an increase in social media interactions of over 40% for Lyon’s Coffee. Simultaneously, she ideated and launched a B2C e-commerce platform which delivered ROI in 9 months, with sales growing by over 50% MoM.
Her skills in B2B direct marketing have consistently led to commercial growth, with her most recent contract seeing an increase in sales of over 5% of total turnover in 6 months.
Frannie also has leading experience in data analysis, Insight and NPD Development and is a Food Trend expert.
Her skills in global Marketing campaigns range from Shopper Marketing strategic development across 12 markets to leading FIFA World Cup Sponsorship.More...
Ifeoma Orhiunu
CEO@Oyoma Consultancy
Verified
Oyoma Consultancy has experienced significant growth and success in the recent quarter. Our client base has steadily expanded by 30% in the past year, and our overall revenue has increased by 20%. Our team has effectively implemented new strategies to improve our services, leading to higher client satisfaction rates. Our focus for the next quarter will be to invest in our teams, enhance our competitive strategies, and continue to improve our service delivery.More...