An accomplished communications strategist, I currently serve as the Director of Brand Storytelling at La Prairie, the renowned Swiss skincare house.
With a focus on strategic brand development and communication, I have significantly contributed to the brand's global presence and reputation. My profound understanding of luxury brand marketing, developed over many years of experience in the beauty industry, has fuelled La Prairie brand transformation.
Before joining La Prairie, I held various leadership positions in renowned luxury brands, including, Chaumet, Hermès and L’Oréal, where I honed her skills in brand management, digital strategy, and integrated marketing communications. My ability to tell compelling brand stories that resonate with consumers has been a key driver in my career success.
With a passion for luxury aesthetics and a deep understanding of consumer behavior, I continue to bring La Prairie's storytelling to new heights, driving brand loyalty and growth.More...