Riyadh, Saudi ArabiaThrough a data-oriented approach, I strategize the Public Investment Funds’ (PIF) brand on social media with tailored research and campaigns which extend the regional presence and live well under the overall media plan including organic, paid, offline and editorial.
North Governorate, LebanonLead the social media presence of IQOS in Lebanon, Jordan, Palestine, Egypt, KSA, UAE and Kuwait through content development and stakeholders’ management.
Assumed the role of first point of contact for Philip Morris’ @Insidepmi while liaising with the corporate communication’s team.
Supervised the Philip Morris Glassdoor account with a team of agents and communicated its presence to the Talen...