Laísa Sotero - Brand Manager,

Years of experience: 17

Marketing DirectorEvent ProducerMarketingCreative ProducerBrand Marketing ManagerCommunications Manager

Trusted by top professionals

Maria Eduarda Sa Cavalcanti
Sales Director @Natura
Verified
I had the privilege of working with Laísa Sotero as a colleague at Natura and later as her client. She is a powerhouse of creativity, delivering exceptional cultural marketing campaigns and brand expe...

Trust Score

Exceptionally trusted; proven professional excellence.

90%

Laísa's Career Path

Oct. 2024 -
Present

FreelanceExecutive as a Service (EaaS)

BrasilExecutiva estratégica de marketing e branding, com sólida experiência em iniciativas globais e regionais que integraram inovação, cultura e negócios, conectando marcas a consumidores de maneira impactante e autêntica. • Gestão Estratégica de Marcas: Liderança em projetos globais de branding, construção de narrativas e experiências marcantes em eventos de alto impacto, como Rock in Rio e Lolla...

Nov. 2023 -
Oct. 2024

MelviSenior Brand and Marketing Manager

BrasilResponsible for the planning and execution of branding, communication, PR, and social media. Led the evolution of the brand’s guidelines, revising positioning, language guidelines, and developing new assets. Planned and executed data-driven brand awareness and go-to-market campaigns through online channels, leveraging their representativity to boost sales conversion (YouTube +20%; Social Medi...

Jun. 2020 -
Jul. 2023

NaturaBrand Manager | Global Cultural Branding

Latin AmericaBrand partner for Brazil and Latin America with expertise in branding, marketing and brand experience; strategic consulting, project leadership and heading multidisciplinary teams. • Managed teams and operations in Brazil and trained teams in Latin America to carry out the largest institutional sponsorship and live marketing actions in Natura's history - Rock in Rio (2022), Corona Capital MEX...