Team LeadershipBrand ManagementStrategic MarketingMarketing DirectorMarketingC-level Executive
Trust Score
Exceptionally trusted; proven professional excellence.
80%
Charl's Career Path
Mar. 2023 - Present
Self-EmployedFractional CMO / HOD (Former Head of Communications Capitec Bank )
Cape Town, Western Cape, South AfricaAfter a decade and a half of establishing and building the Communications Department at Capitec, culminating in the production of the Bank’s history book, “Let’s Build a Bank”, I retired in 2023 from the position but not from the industry. I’m going into a new phase of life, and want to apply my knowledge by focusing on three types of opportunities in the market: 1. To help businesses build h...
StellenboschI had the opportunity to pioneer and head the Communications department at Capitec Bank. We were quick to establish ourselves, demonstrate value and have continued to grow since. Our Digital Production Studio have been brought into the Communications department allowing for improved synergies and integrated communication. My responsibilities include: • Management of brand and CEO reputation a...
Cape Town Area, South AfricaEstablished the new 'simplicity positioning' of the bank once it started transactional banking and moved away from being a loans organisation.
