I’m a Growth Marketing Strategist who’s happiest when I’m hands on. I plan campaigns, map customer journeys, and shape strategy around real behaviour. Just don’t ask me to write the blog post. I’m better at writing the AI prompts that get it done faster and sound more human, than if I would have written it.
Over the past few years, I’ve led demand generation and ABM programs for B2B tech and SaaS clients in the UK, Australia and South Africa, helping brands connect intent to action and build real commercial momentum. I’m hands on with the full stack, from CRM and data enrichment to SEO, paid media, and nurture journeys, but I stay focused on outcomes. Shorter CAC cycles, stronger pipelines, and growth that lasts.
I’m driven by curiosity and clarity. I like testing, learning, and building frameworks others can scale. The industry moves fast, so I work closely with sales and product to stay close to customers and adapt our approach as they evolve. And when something new lands on my desk, my answer is never “I don’t know how.” It’s “Give me a minute to learn and I’ll figure it out.”
If you’re building something ambitious and need someone who can balance creativity with data, and curiosity with action, we’ll get along just fine.More...