United Kingdom• Built and scaled ABM frameworks for B2B tech and SaaS clients, turning intent data and account signals into targeted, multi-channel plays that generated measurable pipeline growth.
• Lifted campaign performance from 5 % to 32 % open rate and 0.5 % to 10 % + CTR by tightening audience segments, improving data quality, and testing real message variants.
• Owned CRM and data stack, improving l...
Pretoria, Gauteng, South Africa* Spearheaded the planning and development of integrated and digital marketing strategies to meet client objectives, ensuring a strong strategic approach across accounts.
* Actively collaborated with both agency staff and clients to clarify briefs, ensuring a comprehensive understanding of brand goals, target markets, and competitive landscapes for nuanced strategy development.
* Developed in...